Fine Living in Litchfield County, the Berkshires, Dutchess County and Beyond

2012 Advertising Rates

is the most award-winning and authoritative voice for the arts, culture, fine lifestyles,
fashion, dining, real estate, education and more in the region stretching from Litchfield County into the
Berkshires and west to the Greater Millbrook, N.Y., area. Published
quarterly, our compelling stories and stunning photos are appreciated by a
broad audience of sophisticated and affluent print and online readers.

Passport

PUTNAM
COUNTY

NORTHERN
FAIRFIELD
COUNTY

WESTERN
NEW HAVEN
COUNTY

Print & Digital

Audience of
29,000

2012 Advertising Rates

Double Truck
Full Page
2/3 Page
1/2 Page
1/3 Page
1/4 Page
1/6 Page

1x
$2275
$1700
$1225
$930
$665
$500
$375

2x
$2125
$1620
$1175
$890
$640
$480
$350

3x
$2015
$1590
$1150
$880
$620
$470
$345

1/3 PAGE
VERTICAL

CT

NY

2/3 PAGE
VERTICAL

1/3 PAGE
SQUARE

1/4
HORIZONTAL

LITCHFIELD COUNTY

4x
$1825
$1480
$1075
$820
$585
$450
$325

* All Print Rates include process color.

* All rates are net. Rates effective January 1, 2012.

Reader Demographics

Average Household Income ............................$103,483

Median Household Income ................................$84,422
College Educated ....................................................60%
Homeowners............................................................87%
Households with children ........................................33%
Men / Women ................................................49% / 51%
Median Age ..........................................................42.5%

Source: Scarborough 2010 R1, U.S. Census Data 2010

Ask us about discount pricing for our other glossy

publications: Connecticut Magazine and River &
Shore, and seasonal issues including Guide to
Private Education, On the Road and Power of Pink.
To place your advertisement or for
additional information, call 860-489-3121 x312
or email tsells@journalregister.com.

1/6 PAGE
HORIZONTAL

1/2 PAGE
VERTICAL

1/4 PAGE
VERTICAL

DUTCHESS
COUNTY

FULL PAGE

1/6 PAGE
VERTICAL

MA

BERKSHIRE
COUNTY

HALF PAGE
HORIZONTAL

The accompanying graphic is a visual illustration of available ads.

Advertising Specifications

width x height
Double Truck Bleed* ......................16.75" x 10.87"
Double Truck ..................................15.38" x 10"
Full Page Bleed* ..............................8.38" x 10.87"
Full Page ..............................................7" x 10"
2/3 Vertical..........................................4.6" x 10"
1/2 Vertical..........................................4.6" x 7.5"
1/2 Horizontal ........................................7" x 4.875"
1/3 Vertical..........................................2.2" x 10"
1/3 Square..........................................4.6" x 4.915"
1/4 Vertical..........................................2.2" x 7.5"
1/4 Horizontal ....................................4.6" x 3.7"
1/6 Vertical..........................................2.2" x 4.915"
1/6 Horizontal ....................................4.6" x 2.3"
*Add .25 to each side for full bleed
** See separate sheets for Education and Dining sizes
4 color & Halftone screen: 133 lines per inch

2012
Issue:
Spring*
Summer
Autumn*
Winter

Deadlines:
January 27
April 13
July 20
September 28

Publication Dates:
March 16
June 15
September 14
November 16

* Spring & Autumn issues include Passport to Education

Passport