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Research

Qualitative research:

this is exploratory research. We use it to gain a better understanding of opinions and motivations

Quantitative research: this research is mostly used in science and natural science. This type of research usually uses figures
and statistics

Primary research:

this research is carried out to answer a specific question and it can be solved by taking surveys

Secondary research:
Objective:

this research makes use of all information previously research for other reasons/purposes

(of a person or their judgement) not influenced by personal feelings or opinions in considering and representing facts.

Subjective:

based on or influenced by personal feelings, tastes, or opinions.

Valid: having some foundation based on the truth


Reliable:

where you are able to be trusted, predictable or dependable

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