Assignment

1. Discuss the evolution of the marketing concept in detail. Cite examples,

wherever possible.
2. What is marketing? Illustrate your answer, giving relevant, contemporary
examples.
3. What is a market?
4. Is marketing good or bad for a society, especially in Manipur? Support your
answer. Find an article that supports your argument and attach a copy. Be
prepared to discuss your article in class. Consider a society with no
marketing.
5. Environmental factors play an instrumental role in the marketing process.
Give ample reasons and facts supporting your argument.