,

saqarTvelos sazogadoebrivi
mauwyeblis xarjebisa da Semosavlebis
monitoringi
2014 wlis angariSi

REPORT 2014

THE GEORGIAN PUBLIC

BROADCASTER COST/INCOME
MONITORING
Ucha Seturi, Natia Kuprashvili
Nata Dzvelishvili



2014
:
, ,

-
.
- . ,
.

, 2015


.... . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3
1. , . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5
3. . . . . . . . . 6

3.1

3.2. . . . . . . . . . . 7

. . . . . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6

3.2.1 all tours-, , . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7

3.2.2 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10

4. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16
5. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18
6. . . . . . . . . . . . . . . . 21
7. . . . . . . . . . . . . . . . . . . . . . . . 25

7.1. . . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 25

7.3 . . . . . . . . . . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 26

7.2. . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 26

8. . . . . . . . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 27
9. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 29
... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. 30



.
, ,
.
,
, ,
.
,
,
, . ,
.
, ,
, ,

. ,
, ,

,

.
, ,
, ,

.
-
,
.
. ,
, , ,

.
,
, ,
.

,
.
, ,
, ,
(
)
, -16
.

 ,
.
,
, 2014
. ,
, GPB

.
2015 ,
2014 . ,
,
, ,
.

1. ,

,
. , 1,
2. 2014
3,
, .

4, 5 .
6.
,
( #14-01,
15-03) . (#15-04)
( 1).
( 2),
procurement.ge,
( 40) .

.

.

, ,
.

(-16 ), ,
:
1.
;
2.

,
, .

,
.
.
1 http://gpb.ge/Reports.aspx?LangID=1#3
2
http://gpb.ge/Reports.aspx?LangID=1#2
3
http://gpb.ge/uploads/documents/13419cf0-b77f-4839-be44-ba64e31a8cdb2014_mesamekvartali.pdf
4
http://gpb.ge/Announcements.aspx?LangID=1#1
5
http://gpb.ge/Announcements.aspx?LangID=1#2
6
http://gpb.ge/MeetingAgenda.aspx?LangID=1

3.

3.1

7 ,
,
, .

-15 ,
.
,
,
.
, , ,
, ,
,
. ,

,

.
,
,
. 2014
32.493.9658 (
), . ,
,
,
.

64- ,
:
;
;
.
,
, .
-2 , -
30 , - 6 .
7 -2 ) .
8 http://gpb.ge/uploads/documents/4dc398ad-e013-4458-9176-9c24dbe1629fgadackvetileba%20266.pdf

 68-
, ,
. , -
/ .
, ,
.
69- ,
.
,
(63- -4 ),
. -8 ,
, 9 .

3.2.

,
.
, ,
, .

. -2 9 ,
(
( ), , , ,
).
,
, , , ,
, , , ,
.
,
,
,
. ,
, .

3.2.1 all tours-, ,

, all tours- .
: alltours.ge. .
388 . alltours.ge 220 2000.
, ,
.
- , 2014 9
.
9 : ,
.

 ,
, . :
. .
9 . 597 028833
.
,
. , ,
.
: 15
. , .
. 558 87 88.
( :
20 : 558 87 88).
.
,
.
.
( , )
(, ) . ,
.

, 10
, ,
, , .
,
.
, ,
, .
, , ,
,
.
-10 ,
. ,
10 http://ec.europa.eu/archives/information_society/avpolicy/reg/tvwf/advertising/sponsor/index_en.htm


. -10 ,
.11
.
,
,
.12

,
, .13
BBC- ,
, , .14
,
,
,
, ,
.15 , ..
( )
.

, .
,
, ,

, .

,
,
, -
.
, ( )
,
-
( )

,
, . ,

. ,
.
11 : 10.1(b) they shall not directly encourage the purchase or rental of goods or
services, in particular by making special promotional references to those goods or services.
12 http://ec.europa.eu/archives/information_society/avpolicy/reg/tvwf/advertising/sponsor/index_en.htm
13 http://smallbusiness.chron.com/advertisement-vs-sponsorship-17459.html
14 http://www.bbcworldwide.com/media/72775/advertising%20&%20sponsorship%20guidelines%20feb%202013.pdf
15 http://www.parliament.ge/ge/law/7768/16776

3.2.2

, .

-.
2014 :
105
2013 . -
. 19
16, 3500 . 2014 30
.
2014 . 2014
.
. 2014 -,
2015 7 . 2015
.
,
, ,
,
,
. .
,
, :
, 15000
- ,
240 (
), 20
24
16-

12 .
,
. ,
,
, ,
, , 15 000
. ,
.
8.2 (2014
, 2013 19 9.1 ),

().

16 https://tenders.procurement.gov.ge/public/lib/contract.php?go=81016

10

 :
[ ] 2
( ) 3750 ,
,
, .
,
, 2013
,17 2014 .18
,

- .
, ,
, ,
.
:
1.
2.
3.
4.

- (
) ,
.
, 2014
- 6 180
:

(
) , - .
, ( 65),
,
1 60 .
, ,
. ,
, .
.
2014 , 20
000 . 4
. 2014
, 6 30 000
.
, ,
,
17 https://tenders.procurement.gov.ge/public/lib/files.php?mode=app&file=609325&code=1385051025
18 https://tenders.procurement.gov.ge/public/lib/files.php?mode=app&file=869652&code=1408550367

11

 .
,
.
,
- ,
,
,
.
, ,
, . ,
.
,
.
, 69-
.
,
.
40 170
. ,
.
, 2015 31
,
,
,
.
.
.
, , .
,
, .
- 2014
, - 2014 18 540
.
67- ,
.
.
.
, 2015 ,
, ,
. , -
, , . 2015 1
- 43 400 19
, 2014 .

19 https://tenders.procurement.gov.ge/public/lib/contract.php?go=116883

12

 . -
19 950 2014
31 20 .
20 ,

-

.
.
,
. 2960
( 3). .
. , ,
.

. 13
: []

.
,

.
2014
159 544 2013 2014
, - ,
98 660
.
59 200 2014
. 2014 18
N98, ( -3 )
.21
,
, ,
.

157 860 .
1 684 , ,
,
.
- , ,
, .
, NETAFIMI-, ,
, ,
.
20 https://tenders.procurement.gov.ge/public/lib/contract.php?go=86383
21 https://tenders.procurement.gov.ge/public/lib/contract.php?go=105627

13

 .
, 20
... .
(13.12)
,
,
,
(product placement) ,
.

.
.
.

2014 ,
2013 19 9.1
, , 2
( ) 3750 ,
,
, .
,
- ,
.
,
. ( -
.)
,
.
, ,
, ,
, - ,

, .
, ,
4 , , ,
,
.
-
, ,

, - .
,

14


, .

.
,
.
,
, ,
(,
), ()
,
, .
,

.
,
.
, , ,
, ,
.

, ,
.

,
,

.

,
- - - .
- ,

,
, .
, 2014
38 250
.


, -
.
57-

15

4.

,

.
.
58-
, .
,
. ,
.
, .

.
59- ,
,
,
.
61- -5 ,

.

.
1.1 , ,
,

. ,
, , ,
.
22 -5 ( )

(
) .

, ,
, , ,
.
,
.
2014 1
22 https://matsne.gov.ge/index.php?option=com_ldmssearch&view=docView&id=82792&lang=ge

16

 , .
: ,
,
,
,
, .
, ,
. .
.
,
,
: ? ,

.
.
, 2014 23 ,

, , ,
:
.
, , ,
.

.

17

5.

:23

.
-12

01.01.201531.12.15

7 200

18.02.1431.12.14

01.01.201531.12.15

7 200

01.04.1431.12.14

5 400

14.03.1431.12.14

5700

01.01.1531.12.15

7 200

01.02.1431.12.14

10500

01.01.1531.12.15

12 000

7 200

. ,
,
(
), .
, ,
, .
24,
, . 2014
19
- (. )
.
,
23 -3 . 2014 . http://gpb.ge/uploads/
documents/13419cf0-b77f-4839-be44-ba64e31a8cdb2014_mesamekvartali.pdf
24 #01/45-15

18

 , .

2005 , -12
. ,
-12 .
, 2014
24 . , 25

-12 - .
, 4500
. 2012 , ,
, , ,
,
.
,
.
26, ,

, 800 ,
1600 .
,
, , ,
5700 2014 13
. 2014 24
, 2015
, 7 200 .

,

.
, 2014 , 2013
,
, - (
- - , , )
(
) ,
2014 ,
,
, .
,
25 : 2013
. ,
2005 . .
,
26 https://tenders.procurement.gov.ge/public/lib/contract.php?go=89109

19

 ,
. ,
,

.
,
.
- , ,
,
,
.
,
.
,
- .
,
- , ,
,
(
)
.
,

. ,
.
, , .

,
,
.
, -12-
, ,
. ,
,
,
.

20

6.

,
:

GPB-

2014

1,200,000.00
1,000,000.00
800,000.00
600,000.00
400,000.00
200,000.00
0

8,675

21,32 134,33 11,46

6,773 369,70 841,05 28,407 38,359 22,966 20,519 17,238

14,19

4,562

16,23 261,24 242,10 176,94 367,23 61,640 1,500. 39,489

8,144

11,68

2014 1,204,980.70 ,
- 1,520,826.64 .

GPB-

56%

2014 .

44%

2014
27
.

27 http://www.tvmr.ge/ka#!ka/tam_results/1:186:0/26|01|2015 - 01|02|2015

21

2014
8,000,000.00
7,000,000.00
6,000,000.00
5,000,000.00
4,000,000.00
3,000,000.00
2,000,000.00
1,000,000.00
0.00

GPB
1,204,980.70

7,525,657.00

1,520,826.64

2,862,732

2014

II

2,000,000.00
1,500,000.00
1,000,000.00
500,000.00
0.00

GPB
289,163.79 163,847.87 1,634,187.00 41,880.50
387,942.90

2014
1,400,000.00
1,200,000.00
1,000,000.00
800,000.00
600,000.00
400,000.00
200,000.00
0.00

22

607,954.00

123,302.00

31,677.00

III

GPB
786,283.79

30,285.11

907,829.26

1,269,568.00 110,616.09
471,287.00

64,700.00

22,135.00

2014
3,500,000.00
3,000,000.00
2,500,000.00
2,000,000.00
1,500,000.00
1,000,000.00
500,000.00
0.00

IV

GPB
102,629.77

14,633.28

60,724.14

3,287,449.00 203,224.87
1,257,312.00

67,383.00

31,728.00

, ,
.

, ,

. ,
, (
) .
, ,
, ,
- . ,
.. .. ,
( ) .
, 2014 -3
..
(800 ) ,
,
(700 ), 2,3- (1900 ), 11 -
(9000 ) ( ).

9000

10000
8000
6000
4000
2000
0

800

700

1900

GPB

23


.
- ,


.
,

( 1
800 , 2014
, 800
)

.

24

7.

,
.

7.1.

:

28

19.12.13294745
31.01.16

401
,

(.. -)
. 2015
- 4745 . 2014
- .
, -
,
, 26 .
-
.
, .
,

. ,

, ,
.

28 http://goo.gl/fh5OSe
29 https://tenders.procurement.gov.ge/public/lib/ssp/document.php?code=/prod/disk006/2013/12/19/
f36ba4dfa2b0cb4f248987b7f517f0f7-607664&mime=application/pdf&save=%E1%83%AE%E1%83%94%E1%83%9A%
E1%83%A8%E1%83%94%E1%83%99%E1%83%A0%E1%83%A3%E1%83%9A%E1%83%94%E1%83%

25

7.2.
,
#13
, 4 000 .
,
.
,
(
) 50-120 .
,
,
.
,
, ,
,
.
,
#13- ,
5 . 4 .
, () 28, 5 (1 14-16
) 50-120 .
, ,
70
, 14-16 .
- , ,
,
.

7.3
( 34) ,
. 2015 , 2014
. 2014 PKF - ,
30.
.
3 2011
31.

30 http://gpb.ge/uploads/documents/11804181-a6de-41c0-8308-447a8e370e7aP%20K%20F.pdf
31 http://gpb.ge/uploads/documents/01ad5378-2382-40dd-979e-0ed6875c43582011.pdf

26

8.

. ,
, .
, .
.

, . .

,
.
,
, .

, -
- . ,
.
,
.
,
.
.
.

.. ,
,
.
,
- .

- , ,
,
(
)
.


.

27

 ,
, - 25%-
,
, ,
, , , .
,
, ,
,
-
.

28

9.

.
;
,
, , ,
,
25% ;

;



. ;

( )
;
;
;

;

2014
2015 .

29

2014 ;

2014 32.493.965.
193.965
26

https://tenders.procurement.gov.ge/
login.php

2014
,

;



2014 ,





;

2014
;

2014
,
, ,
,

;

2014 /

( ).
,
,
;

2014
,

/
/ ;


/
/;

,


, ;


;

30

,


https://tenders.procurement.gov.ge/
login.php

https://tenders.procurement.gov.ge/
login.php

.
.

.
,

2014



,

,

;



,
,


2014 ;

2014

2.997.62 ( )

2014

,
2014


2014
;


2014

;

;

,
2014

.

;

2014 (,

), 2014

;
2014

31

2014





,

2014
,




.
.

. -

2014
,

,
.
.
2014
2014
20 .


.

32

26
(#4860/02)
,
#13
,
4 .
,

, ,

2 960

92221000

2 960

92221000 -

2 960

92220000

2 960

98300000

2 960

79900000

79952000

,
,

2 960

2 960

79961350 -

2 960

92200000 -

2 960

92200000 -

2 960

92300000 -

2 960

98300000

2 960

92220000

33

34

2 960

92200000 -

2 960

92200000 -

2 960

79900000 -

92220000

2 960

2 960

92200000 -

2 960

92200000 -

2 960

79900000

2950

79952000

35

36

37

38

39

40

41

42

43

44

45

46