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  • Managing Innovation Through Research and Development Activities

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    anji 123
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    This document discusses research and development (R&D) strategies for organizations. It outlines different R&D models such as centralized, decentralized, and outsourced R&D. The strategies chosen depend on factors like the firm's technology trajectory, the maturity of the technology, and risk appetite. The document also distinguishes between corporate, regional, group/divisional, and business unit R&D activities based on their time horizons and focuses, which can range from long-term strategic goals to short-term operational challenges. Examples of organizations that invest heavily in R&D include Intel, Microsoft, NASA, P&G, Apple, Google, and automakers.

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    R & D

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    This document discusses research and development (R&D) strategies for organizations. It outlines different R&D models such as centralized, decentralized, and outsourced R&D. The strategies chosen depend on factors like the firm's technology trajectory, the maturity of the technology, and risk appetite. The document also distinguishes between corporate, regional, group/divisional, and business unit R&D activities based on their time horizons and focuses, which can range from long-term strategic goals to short-term operational challenges. Examples of organizations that invest heavily in R&D include Intel, Microsoft, NASA, P&G, Apple, Google, and automakers.

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    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
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    22 views11 pages

    Managing Innovation Through Research and Development Activities

    Uploaded by

    anji 123
    This document discusses research and development (R&D) strategies for organizations. It outlines different R&D models such as centralized, decentralized, and outsourced R&D. The strategies chosen depend on factors like the firm's technology trajectory, the maturity of the technology, and risk appetite. The document also distinguishes between corporate, regional, group/divisional, and business unit R&D activities based on their time horizons and focuses, which can range from long-term strategic goals to short-term operational challenges. Examples of organizations that invest heavily in R&D include Intel, Microsoft, NASA, P&G, Apple, Google, and automakers.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 11

    Managing Innovation through

    Research and Development


    activities
    Why R&D
    Few examples of organizations
    who spend heavily on R& D
    • Intel
    • Microsoft
    • NASA
    • P&G
    • Apple
    • Google
    • Sun
    • Audi/BMW/etc

    R & D strategies
    • Centralized
    • Decentralized
    • Outsource
    •
    •
    Reasons for different
    strategies
    • Firm’s technology trajectory
    • Degree of maturity of technology
    • Risk appetite
    • Core/non core
    •
    •
    Corporate vs regional R &D
    • Corporate focus: • Regional Focus:
    aligned to  Operational
    organization /Short term
    vision/mission challenges
    • Driven by • Driven by
    technology competition
    growth/radical
    innovations •
    •
    Types of R&D activities
    • Corporate R &D
    • Group /Division R&D
    • B U level R&D
    •
    Corporate R&D
    • Time Horizon : ~ 10 yrs
    • Monitoring major scientific
    developments
    • Knowledge building
    • Long term /Strategic in nature
    • Ex:
    – Fizer
    – Tata motors/ Bajaj auto

    Group /divisional R &D
    • Time horizon : ~ 5 years
    • Exploit divisional
    brand/product/services offerings
    • Ex: Pepsi,Unilever, P &G

    Business Unit level R &D
    • Time horizon : ~2 yrs
    • Cost/time/quality/flexible
    • Highly focused
    • Short concept-to-devlop time
    • Ex: Britannia, ITC,Dabur

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