RETAILING ANALYSIS

AND SEARCHING FOR NEW

OPPORTUNITIES, 2006
MADE BY JAN SKOUPÝ
AS A PREPARATION FOR DIPLOMA PROJECT
ATELIER ROMAN KOUCKÝ
FA ÈVUT PRAHA
CONTENT
1 WHAT IS RETAILING?
1.1. TERMS 3
1.2. SHORT STORY OF SHOPPING MALL 4
1.3. CONTEMPORARY TENDENCIES 5

2. MARKET
2.1. PRAGUE, WHERE IS THAT? 7
2.2. MOBILITY NETWORK AND CONNECTIONS 8
2.3. PRAGUE RETAIL DEVELOPMENT 10
2.5. MARKET BEHAVIOUR 12
2.4. NEW OPPORTUNITIES 14
3. MECHANISMS
3.1. MALL LAYOUT STUDY 16
3.2. SEARCHING FOR NEW MECHANISM OF SHOPPING 18
3.3. GOODS SUPPLY STRUCTURE 19
3.3. FLOWS 20

4. UNSORTED EXAMPLES 22

SO, LET’S GET ON THE SUJECT

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1.WHAT IS RETAILING?
1.1. TERMS

RETAILING CONSISTS OF THE SALE OF GOODS/MERCHANDISE FOR PERSONAL OR HOUSEHOLD

CONSUMPTION EITHER FROM A FIXED LOCATION SUCH AS A DEPARTMENT STORE , OR AWAY FROM
A FIXED LOCATION AND RELATED SUBORDINATED SERVICES (WTO DEFINITION).

MARKET 1. PLACE WHERE THOSE WILLING TO PAY A PRICE FOR SOMETHING MEET THOSE
WILLING TO SELL IT 2. THE SUM TOTAL OF POTENTIAL BUYERS OF A PRODUCT

SUPERMARKET A STORE THAT SELLS A WIDE VARIETY OF FOOD AND OTHER HOUSEHOLD
PRODUCTS.

HYPERMARKET COMBINES A SUPERMARKET AND A DEPARTMENT STORE, A GIGANTIC

RETAIL FACILITY WHICH CARRIES AN ENORMOUS RANGE OF PRODUCTS UNDER ONE ROOF,
INCLUDING FULL LINES OF FRESH GROCERIES AND APPAREL. WHEN THEY ARE PLANNED,
CONSTRUCTED, AND EXECUTED CORRECTLY, A CONSUMER CAN IDEALLY SATISFY ALL OF THEIR
ROUTINE WEEKLY SHOPPING NEEDS IN ONE TRIP TO THE HYPERMARKET.

DEPARTMENT STORE RETAIL ESTABLISHMENT WHICH SPECIALIZES IN SELLING

A WIDE RANGE OF PRODUCTS WITHOUT A SINGLE PREDOMINANT MERCHANDISE LINE

SHOPPING MALL (OR SIMPLY MALL), SHOPPING CENTRE OR SHOPPING

ARCADE IS A BUILDING OR SET OF BUILDINGS THAT CONTAIN STORES AND HAVE
INTERCONNECTING
WALKWAYS THAT MAKE IT EASY FOR PEOPLE TO WALK FROM STORE TO STORE.

DISCOUNT SUPERMARKET, SPECIALIZED IN SELLING FOOD FOR THE LOWEST POSSIBLE

PRICE, WITH NARROW RANGE OF GOODS, FEW SERVICES AND CONTROVERSIAL QUALITY. ONLY
PRICE MATTERS

ETAIL - ELECTRONIC VERSION OF RETAIL

RETAILTAINMENT - RETAIL+ENTERTAINMENT, MODERN TREND OF COMBINING
SHOPPING
AND ENTERTAINMENT OPPORTUNITIES AS AN ANCHOR FOR CUSTOMERS

MARKETING - PROCESS OF MOVING PEOPLE CLOSER TO MAKING A DECISION TO PURCHASE,

USE, FOLLOW, REFER, UPLOAD, DOWNLOAD, OBEY, REJECT, CONFORM, BECOME COMPLACENT
TO ANOTHER PERSON’S, SOCIETY’S OR ORGANIZATION’S VALUE.

BRAND IS THE SYMBOLIC EMBODIMENT OF ALL THE INFORMATION CONNECTED WITH

A PRODUCT OR SERVICE. A BRAND TYPICALLY INCLUDES A NAME, LOGO, AND OTHER VISUAL
ELEMENTS SUCH AS IMAGES, FONTS, COLOUR SCHEMES, OR SYMBOLS.

CHAIN STORES ARE A RANGE OF RETAIL OUTLETS WHICH SHARE A BRAND AND CENTRAL
MANAGEMENT, USUALLY WITH STANDARDIZED BUSINESS METHODS AND PRACTICES.

SOURCE: MAINLY WIKIPEDIA.ORG

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