Case Study Assignment Feedback

1. Operations at Whirlpool
Question (a)
The answer is required to cover a brief introduction of Whirlpool, a detailed
examination of the initiatives launched by the company in operations
management, a critical discussion of the initiatives, and an explanation of
how these initiatives helped the company to improve its product availability,
inventory and lead times.
The answer briefly examines the initiatives launched by Whirlpool in
operations management, such as setting up cross-functional teams for key
product areas, globalizing key functions like procurement and product
development, adoption of pull manufacturing etc.
While the answer has some relevant points, it has not explained how the
initiatives had helped the company to improve its product availability,
inventory and lead times in concrete terms. The answer should have also
indicated how these initiatives had impacted the companys performance,
so as to make it comprehensive enough.
Note: The answer to this question needs to be resubmitted,
incorporating changes as per suggestions.
Question (b)
The answer is required to cover a detailed discussion on the e-initiatives
launched by Whirlpool to streamline its operations, an examination of how
far these initiatives contributed to the success of Whirlpool, and a
discussion on the importance of integrating e-initiatives with other
organizational processes.
The answer briefly discusses the e-initiatives launched by Whirlpool to
streamline its operations, such as Forecasting package, EDI, Online Sales
Program, and Demand Planner. The answer also discusses the importance of
integrating e-initiatives with other organizational processes.
While the answer has many relevant points, it could have explained in
greater detail how far these e-initiatives contributed to the success of
Whirlpool.