Scribd Logo
Upload

Welcome to Scribd!

  • Marketing Funnel Analysis

    Uploaded by

    Arvind Maharajan
    43 views21 pages
    This document summarizes a strategy retreat for an organization. Several initiatives went well over the past period, including new LMS development, CRM implementation, UX design, digital marketing campaigns, content partnering, website design, and brochure design. The digital marketing funnel metrics are presented, showing traffic, leads, applications, and enrollments. Ways to improve conversions are discussed. Areas for improvement include addressing limitations as a new startup with few resources, and introducing additional program levels and an executive program. Improving team dynamics through recreational activities and gatherings is suggested.

    Original Description:

    An Analysis of the marketing efforts during the previous season.

    Copyright

    © © All Rights Reserved

    Available Formats

    PPT, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    This document summarizes a strategy retreat for an organization. Several initiatives went well over the past period, including new LMS development, CRM implementation, UX design, digital marketing campaigns, content partnering, website design, and brochure design. The digital marketing funnel metrics are presented, showing traffic, leads, applications, and enrollments. Ways to improve conversions are discussed. Areas for improvement include addressing limitations as a new startup with few resources, and introducing additional program levels and an executive program. Improving team dynamics through recreational activities and gatherings is suggested.

    Copyright:

    © All Rights Reserved
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as ppt, pdf, or txt
    43 views21 pages

    Marketing Funnel Analysis

    Uploaded by

    Arvind Maharajan
    This document summarizes a strategy retreat for an organization. Several initiatives went well over the past period, including new LMS development, CRM implementation, UX design, digital marketing campaigns, content partnering, website design, and brochure design. The digital marketing funnel metrics are presented, showing traffic, leads, applications, and enrollments. Ways to improve conversions are discussed. Areas for improvement include addressing limitations as a new startup with few resources, and introducing additional program levels and an executive program. Improving team dynamics through recreational activities and gatherings is suggested.

    Copyright:

    © All Rights Reserved
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as ppt, pdf, or txt
    of 21

    Strategy Retreat

    Arvind Maharajan
    April 29th, 2014

    1.What went well?

    1.What went well?


    New LMS Development CRM Implementation
    UX Design

    Digital Marketing Campaigns

    Content Partnering
    Website Design
    Brochure Design

    1.What went well?


    New LMS Development CRM Implementation
    UX Design

    Digital Marketing Campaigns

    Content Partnering
    Website Design
    Brochure Design

    DIGITAL MARKETING

    SALES FUNNEL
    Generate Traffic
    Generate Leads
    Get Applications
    Get Enrollments

    DIGITAL MARKETING

    SALES FUNNEL
    Traffic 49,343
    Generate Leads
    Get Applications
    Get Enrollments

    DIGITAL MARKETING

    SALES FUNNEL
    Traffic 49,343
    Leads - 3241
    Get Applications
    Get Enrollments

    DIGITAL MARKETING

    SALES FUNNEL
    Traffic 49,343
    Leads - 3241
    Get Applications
    Get Enrollments

    6.6%

    DIGITAL MARKETING

    SALES FUNNEL
    Traffic 49,343
    Leads - 3241
    Applications - 433
    Get Enrollments

    6.6%

    DIGITAL MARKETING

    SALES FUNNEL
    Traffic 49,343
    13.4
    %

    Leads - 3241
    Applications - 433
    Get Enrollments

    6.6%

    Improving Conversions
    >Triggered a 3-Day Video Tutorial Campaign
    Learn Predictive Modeling in 3 Days &
    Predict the winner of 2014 Elections!
    >Sent weekly Newsletters about Analytics

    DIGITAL MARKETING

    SALES FUNNEL
    Traffic 49,343
    13.4
    %

    Leads - 3241
    Applications - 433
    Enrollments - 86

    6.6%

    DIGITAL MARKETING

    SALES FUNNEL
    Traffic 49,343
    13.4
    %

    Leads - 3241

    6.6%

    Applications - 433
    Enrollments - 86

    20%

    2.What didnt go well?

    2.What didnt go well?


    PGPBA was a startup with very limited
    resources
    Being a new program we had to pave our
    own path

    3. What can be improved in


    your area and how?

    3. What can be improved in your


    area and how?
    Introducing Levels in Programs to increase repeat
    customers
    PGPBA Level 1; Level 2; Level 3

    Building an exclusive team for blended/executive


    programs @ Gurgaon

    4. What can be improved in


    the organization and how?

    4. What can be improved in the


    organization and how?
    Improving Team dynamics
    Improved team dynamics helps in better productivity

    4. What can be improved in the


    organization and how?
    Improving Team dynamics
    Improved team dynamics helps in better productivity
    How?
    Recreational activities on/off Campus Carrom, cricket,
    parties,etc.
    Weekly/Monthly get-togethers on campus

    Thank
    You

    You might also like