Installing the PowerFry3

Prepared by
Myles Birrittella Jr.
Luoshan Lin
Kelsey Matthews
Emily Sanford
Dian Yu

Distributed September 18, 2015

Prepared for
The Corporate Executives

McDonalds

CONTENTS

EXECUTIVE SUMMARY.2

INTRODUCING VULCAN3

CORPORATE SOCIAL RESPONSIBILITY: BUILDING YOUR BRAND BY GIVING BACK TO THE

GREEN MOVEMENT3

OUR SOLUTION: THE POWERFRY3 AND THE ENERGY STAR LABEL.4

REDUCING COSTS5

CONCLUSION6

WORKS CITED...7

Executive Summary
The golden arches are viewed by billions of people every day. McDonalds achieves market saturation by
selling franchise operations throughout the world. Sustainability is a top priority for the company as it
seeks to build its brand and serve all of its stakeholders. Our company, Vulcan, wants to assist
McDonalds in their mission to continue energy efficiency. Vulcans PowerFry3 is an Energy Star
qualified fryer designed with patented technology that reduces energy costs within a commercial kitchen.
Installing the PowerFry3 adds to energy efficiency, and the choice to use energy efficient equipment
supports McDonalds goal of sustainability and corporate social responsibility. The goals include:

Earning an Energy Star label on McDonalds frying equipment

Building McDonalds brand by continuing corporate social responsibility
Reducing costs
Placing the Energy Star label on kitchen appliances will support McDonalds platform of being
environmentally aware. Many Fortune 500 companies display the Energy Star label showing their
commitment to sustainability. Consumers and employees are influenced by company decisions that
impact the environment. Making business decisions that support energy efficiency continues a positive
corporate social responsibility strategy. The PowerFry3 is 35% more efficient than standard models on the
market. Installing the PowerFry3 fryer can reduce costs by approximately:

$500 per month per fryer

$3,000 per month per single franchise with six fryers
$35,000 annually on utility bills per franchise
The installation of the PowerFry3 will provide McDonalds with cost savings in addition to efficiency and
demonstrate their promise to be corporately socially responsible. Vulcan wants to provide McDonald's
with the tools to support their goals and create value for stakeholders. We will be meeting with the
corporate executives on February 1, 2016 and will provide the necessary information and contracts to
make a decision.

Introducing Vulcan
Vulcan is one of the largest manufacturers of commercial cooking equipment around the world. During
the past 150 years, Vulcan has been regarded by chefs and operators as a best-in-class supplier with its
masterful designs, precision performance, and state-of-the-art innovations. The mission of restaurants and
institutions is sustainability. Vulcan provides top-quality, energy efficient foodservice equipment solutions
that maximize productivity and minimize gas bills and energy costs (Vulcan Company Overview).

To ensure consumer confidence in our products, we are proud to be affiliated with credible organizations
such as Energy Star, Food Service Technology Center, National Restaurant Association, Food Equipment
Distributors Association, North American Association of Food Equipment Manufacturers, and The
National Association of College and University Food Services. Each partner provides valuable insight and
connections that ensure our products and services meet your personalized needs of sustainability. Most of
our products meet the standards of Energy Star and have won awards such as the 2012 Best in Class of
Foodservice Award and the 2014 Kitchen Innovations Award (Vulcan Commercial Fryers for
Restaurants).

Corporate Social Responsibility: Building Your Brand by Giving Back to the

Green Movement
Consumers care about what businesses are doing to impact the environment. Liz Maw, CEO of Net
Impact stated, Sustainability isnt just important for people and the planet, but also is vital for business
success (Fallon, 2015). A study conducted by Cone Communications showed that 90% of consumers
would choose not to do business with a company that had no social responsibility strategy (Weinger,
2014). Technology has improved communication and awareness about global issues such as sustainability,
and consumers care about the decisions that businesses make with their money (Fallon, 2015).
Corporate social responsibility also influences how employees feel about their job. If employees believe
that their work supports a good cause, they are more likely to be happy and productive at work (Weinger,
2014). Productive employees are vital to a businesss public image, which is a fundamental concept for
steadily increasing profits.
According to the Energy Information Administration, restaurants use more energy than any other
commercial buildings. Food preparation makes up approximately 24.4% of total energy use in restaurants,
as shown in Figure 1. The amount of energy consumed by food preparation is higher than the amount of
energy consumed by any other function within a restaurant (Sustainable Foodservice, 2013). Installing the
PowerFry3 will support McDonalds mission in conserving energy within their commercial kitchens.

Figure 1: Restaurant Energy Use (Sustainable Foodservice, 2013)

Our Solution: The PowerFry3 and the Energy Star Label

The PowerFry3 features a unique, patented three pass heat exchanger. The Energy Star qualified fryer
delivers shorter cook times for optimum throughput, quick temperature recovery, less oil absorption, and
reduced oil top-off. The product features include (PowerFry3):
Dimensions of Fryer(W x D x H): 62" x 30 1/8" x 36 1/4"
"The back of the house has to work
Tank Size: 14" x 14"
flawlessly for the front of the house to
succeed. Vulcan fryers work and keep
BTU/hr: 280,000
working."
Total Oil Capacity: 180 lbs
Rees, the president and founder of
Oil Capacity per Fryer: 45 lb
Power Source: Gas
Rees Design & Sales(Vulcan, 2015).
Battery: 4
Controls: Solid State Analog Knob Control

The benefits of the PowerFry3 include (PowerFry3):

Patented ThreePass heat exchanger provides high energy efficiency
Significantly low idle rates
Less than 750F flue temperatures at maximum production rates
Softstart ignition systems heats cold oil gently, extending oil life
4

Standard with electronic ignition-power button starts the fryer instantly

Available with KleenScreen Plus filtration system

The PowerFry3 Fryer has been awarded the Energy Star Label. The Energy Star label is approved by the
United States Environmental Protection Agency (EPA), and is selective when deciding which products to
endorse. All certified appliances must:

Contribute significant energy savings nationwide.

Deliver the features and performance demanded by consumers
Enable purchasers to recover the extra money spent to buy energy efficient products, which are
often more expensive than regular products

Technical approaches Energy Star has taken to reduce energy consumption among commercial fryers
include:

Advanced heat exchanger designs

Advanced electrical heat transfer technologies
Thermostats with improved accuracy
Frypot insulation

Having earned the Energy Star label and designed with a patented three pass heat exchanger, the
PowerFry3 will contribute to McDonalds mission of energy efficiency. The installation will not address
all energy efficiency needs of McDonald's franchises, but the product will significantly cut energy
consumption, and therefore reduce Mcdonald's carbon footprint.

Reducing Costs
Installing the PowerFry3 can save a franchise almost $35,000 per year in utility bills, as shown in Figure
2.
Money Saved by Using PowerFry3
Frymaster

Vulcan PowerFry3

Figure 2. (Vulcan Powerfry Gas Savings Comparison Calculator)

Conclusion
Endorsed by the Energy Star label, the PowerFry3 is the fryer that will further McDonalds mission
toward energy efficiency. Environmental awareness provides McDonalds a positive corporate social
responsibility strategy, and will satisfy stakeholders. The product will reduce costs within franchise stores,
cut energy consumption rates, and reduce McDonald's carbon footprint. Vulcan is meeting with corporate
executives on February 1, 2016 before the annual EPA evaluation of all restaurants and their kitchen
appliances. To answer any technical questions or details regarding the installation of the PowerFry3,
contact:
William Applegate
Vice President of Sales
Will.Apple@vulcan.com
(202) 430-7056

WORKS CITED
Fallon, N. (2015, June 19). What is Corporate Social Responsibility? BusinessNewsDaily. Retreived from
http://www.businessnewsdaily.com/4679-corporate-social-responsibility.html
PowerFry3 Four Battery Fryer with KleenScreen PLUS. (n.d.). Retrieved September 18, 2015,
http://www.vulcanequipment.com/Products/PowerFry3-Four-Battery-Fryer-with-KleenScreenPLUS/
Sustainable Foodservice. (2013). Energy Conservation. Retrieved September 17, 2015 from
http://www.sustainablefoodservice.com/cat/energy-efficiency.htm
Vulcan. (2015). About Vulcan. Retrieved September 17, 2015 from
http://www.vulcanequipment.com/About-Vulcan/Testimonials/Cheeburger-Cheeburger/
Vulcan. (2015). Company Overview. Retrieved from
http://www.vulcanequipment.com/about-vulcan/
Vulcan Commercial Fryers for Restaurants.(2015). Retrieved from
http://www.vulcanequipment.com/products/fryers/
Vulcan Powerfry Gas Savings Comparison Calculator.(2015). Retrieved from
http://www.vulcanequipment.com/Vulcan/Products/VK45_Savings_Calculator/
Weinger, A. (2014, March 5). Why Corporate Social Responsibility is Important Today.
Business2Community. Retrieved from
http://www.business2community.com/social-business/corporate-social-responsibility-imp
ortant-today-0801268