Presentation By: Myles Birrittella,

Danny Larsen, Zack Laffey, Jihyeon

Hong

Overview

Location:1848 Ferguson Lane Austin, Texas 78754

15 acres
Total cost of land: $1,500,000
Located 8 miles from University of Texas, Austin
Why we chose Austin
Austin is the highly populated capital of the state of Texas
Austin has warm weather many months of the year
Austin is very diverse
Soccer is the most popular sport in the world
Recreational soccer fields and facilities for rent

8 miles

Challenges
Getting in contact with companies to ask for
prices

Most gave us the run around or didnt want to waste

their time.

Finding a niche to conquer competition

Finding location suitable to our needs
Narrowing ideas into a functional plan

Ferguson Field Overview (Phase I)

Outdoor Soccer Facility (270,900 square feet)
All Turf Fields
Concession Building
Two Bathroom Buildings
Outdoor Lighting
Playground for children
Bleachers for spectators
Scoreboards

Turf Field Construction

Sprinturf Company
Turn-key project

270,900 square feet of turf

Ultrablade Turf

$6.50 per square foot

Construction includes excavation, drainage, basework, turf

Total Cost: $1,762,350.00

Concession/Restroom Building Construction

Romtec Inc.
1 Concession/Restroom Building
2 Restroom Buildings
1 12,000 BTU Air Condition Unit
4 8,000 BTU Air Condition Units
Total Construction Cost: $87,276

Concession/Restroom Building
d

Multi-User: Sierra III w/10 Concession (Value) Model 2064

Restroom Buildings

2 buildings on location
Double User Model 2081

Concession Expenses

Bathroom Expenses

Outdoor Lighting

Musco Sports Lighting

25 year warranty
16 50 foot candles
Light Green Structure Model
Four candles per field
Two in parking lot
Total Cost: $800,000

Parking Lot Construction

Alpha Paving Industries

Turn-key project

2 acre parking lot

$30 per square yard @ 4,840 square yards
Paint for lines
Total Cost: $150,200

Fencing Construction
Homewyse Fencing Company

Entire 15 acres fenced in

Waste Management Expense

Waste Management Inc.
Once a week Waste Management Pickup for
4 Cubic Yard Container at $105 a month
Chain link dumpster gates with cedar slats
(Empire Fence Company)
Total Cost for Year: $10,885

National Security Service

Brand new fields need to be protected at all
times
National Security Service at 6 hours a day
(Night Time Hours) $25/hour for Guard and
Car
Total Yearly Cost: $54,600

Field Equipment Expense

Model SC-8120-2

Risk Management
1. Commitment from employees and staff
2. Identification of threats and risks
3. Comprehensive emergency action plan
4. Education and training
5. Monitoring and review

Risk Management
1. Commitment from staff
Cooperation from all
employees and staff
Written emergency
documents

2. Identification of risks
Injury or damage to
participants or property
Assessment of the fields
Cancel/Reschedule

Risk Management
3. Comprehensive
Emergency Action Plan
Quick and appropriate
plan
Report injury
Fire
Lightning
First Aid/AED

4. Education and training

EAP education
Training course in CPR,
AED, First Aid
Warning signs
Consent forms

Risk Management
5. Monitor and review
Review the EAP regularly
At least 2 or more comprehensive rehearsals

Risk Management Equipment Expense

Turf Field Maintenance Expense per Year: $5,000

Rest of Expenses

Projected Expenses

Marketing Plan

Target different segments

o college students - flyers on campuses
o families - make announcements at schools
and other family establishments (e.g.
churches)

Social media accounts

3 billboards on I-35
o $1700 per billboard per month
o $61200 per year
o

Se habla espanol written on all billboards

Radio commercial (103.1 FM Sports Radio

Austin)

Demographic Breakdown

Marketing Internship
Opportunity for students looking to receive college credit
Students will learn how to operate, manage, and market
a sports facility
In charge of social media marketing and word of mouth
marketing
Students will travel to every school and college in the
surrounding area tabling and handing out flyers to
prospective customers

Competition

Onion Creek Soccer Complex

Competition
Not open during the week

Onion Creek Soccer Complex

Higher prices

SoccerZone south Austin

Austin Sports Academy

Academies are a different market

Indoor Facilities

Revenues

Revenues

Projected Revenues

 First Year Projected Expense: $6,249,746

Includes construction costs
Projected Yearly Expenses (After First Year):
$210,303
Does not include sunk costs
Projected Yearly Revenue: $634,400
Projected Total Profit After Year 1: (5,615,346)
Projected Total Profit Each Year: $424,097

Phase II
Club house to accommodate space for a large group of
people and office for managers
Higher fences with tarping and company
advertisements (banners)
Adding lacrosse, field hockey, flag football lines to fields
Travel league
PA system

Naming rights