Professional Documents
Culture Documents
Wai Wai Noodles SWOT & TWOS Analysis and Marketing Mix of WAI WAI NOODLES
Wai Wai Noodles SWOT & TWOS Analysis and Marketing Mix of WAI WAI NOODLES
Wai Wai Noodles SWOT & TWOS Analysis and Marketing Mix of WAI WAI NOODLES
Company
Wai Wai is a brand of instant noodles produced in Thailand by
Thai Preserved Factory Co. since 1972
In Nepal by Chaudhary Group with technical assistance from
Thai preserved Food Factory Co. since 1985
IN 1984, Wai Wai instant noodles was manufactured by its
company, Nepal Thai Foods
Wai Wai brand of instant noodles in Nepalese market through
its subsidiary Nepal Thai foods (P) Ltd
First, it was produced only from the Lalitpur plant but later as
the market expanded, it started being produced
second plant, located at Nawalparasi district & its expanding
SWOT ANALYSIS
INTERNAL
ANALYSIS
EXTERNAL
ANALYSIS
STENGTHS
WEAKNESSES
1. Skilled manpower
2. Cost leadership
3. High investment in the
latest technology
4. Large
production
capacity already in place
5. Well
established
domestic
industry
supplying raw materials
and services
6. Brand Value
OPPORTUNITIES
THREATS
1. Political instability
2. Insecurity
3. Strikes and shutdowns
4. Very high competition in the
market
THREATS
1.
Political instability
2.
Insecurity
OPPORTUNITY
1.
2.
WEAKNESSES
1.
2.
3.
4.
3.
4.
W-T / KSF
1. We
should
make
a
import
from
another
countries
too
and
should develop skills to
penetrate new markets.
STRENGTHS
S-T /KFS
1.
2.
3.
4.
5.
6.
Skilled manpower
Cost leadership
High investment in the
latest technology
Large production capacity
already in place
Brown
noodles
as
a
competitive advantage
Brand Value
W-O /KFS
1. We should tackle with
power
cuts
and
develops
skill
in
penetrating
new
markets to expand in
the global markets.
S-O /KFS
1. Skilled manpower, cost
leadership,
high
investment
in
latest
technology and brown
noodles
competitive
advantage can help to
expand
the
indian
markets
as
well as
global markets.
CSR
Wai Wai launched scholarship programs
Providing help to needy and deserving children.
o upgrade the quality, CG started packaging Wai
Wai noodles in metallic wrapper
Research campaign to study nutritional deficiencies
among children and started adding in the noodles
ingredients that compensate those deficiencies
CG operation Dristi
KASAM
(Kalikot
Sanitary
Project
Management)
Free wai wai distribution for Earthquake victims in
Sindhupalchowk, Gorkha, Remote part of Lalitpur,
e.t.c
Positioning
Jati Tasty, Tyeti Healthy
Hami sabai ko Wai Wai
Product
It is available in different flavor like:
1. Chicken wai wai
2. Vegetable wai wai
3. Wai Wai Quick
chicken pizza
Kimchi
Chinese Chicken Schezwan
Vegetable Manchurian
4. Large packet
5. Wai Wai tenz
Price
1. Chicken wai wai----- Rs 15
2. Vegetable wai wai---Rs 15
3. Wai Wai Quick--------Rs 15
chicken pizza
Kimchi
Chinese Chicken Schezwan
Vegetable Manchurian
4. Large packet----------- Rs 100
5. Wai Wai tenz------------Rs 10
Promotion
Marketing through
TV commercials
Radio
Hoarding boards
Newspaper
Internet through Wai Wai kids
1. Free coupons, gift coupons
2. Weekly draw carrying various prizes and a
bumper draw carrying a car as a first prize.
Place
Extensive distribution coverage through
Retailer
Wide coverage in each and every corner of
the country