The brand identity prism applies human traits to a brand to recognize what

consumers actually think of the brand. It is a prism with 6 different traits at each
end o
Jean-Nol Kapferer. 7. KAPFERER'S BRAND IDENTITY PRISM Aspects of Brand Identity
Prism 1. Physique is the set of the brand's physical features, which are evoked in
people's minds when the brand name is mentioned.
In his so-called Brand Identity Prism, Jean-Nol Kapferer identifies six aspects of
brand identity: (1) physique, (2) personality, (3) culture, (4) relationship, (5)
reflection and (6) self-image. These six aspects are divided over two dimen- sions: a
Branding is a concept that extends far beyond the marketing of brand name
designer jeans and other products. A company's brand represents their market
identitywho they are, what they do, what kind of quality they provide, their
reputation for trustworthiness, and more
The brand identity prism applies human traits to a brand to recognize what
consumers actually think of the brand. It is a prism with 6 different traits at each
end o
Branding is a concept that extends far beyond the marketing of brand name
designer jeans and other products. A company's brand represents their market
identitywho they are, what they do, what kind of quality they provide, their
reputation for trustworthiness, and more. Definition: The marketing practice of
creating a name, symbol or design that identifies and differentiates a product from
other products . An effective brand
If you answered any of the above, then you're looking at branding the wrong way.
The items I mentioned are all marketing tools and strategies, and they onl

Learn the brand marketing trends for 2013 that can open significant opportunities
or create big challenges. Is your brand ready?