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DESIGN
COMMUNICATION
AUGUST 2014

Week 1 (Saturday August 16, 2014)

introduction and work approach (software downloads)

+ DESIGN HISTORY

www.belizeartcentre.com/dc.html

imagefactory70@yahoo.com

definition
taken from
http://www.iadt.ie/en/ProspectiveStudents/
FacultiesCourses/
FacultyofFilmArtCreativeTechnologies/
BAHonsinVisualCommunicationDesign/

What is Design Communication?

Design Communication takes diverse information and designs it for
both print and screen based media. From print (newspapers,
magazines, books, tickets, posters) to screen (web interfaces, film
titles, television graphics and indents) right through to
environmental applications (exhibitions, signage systems), you will
discover how graphic design informs and assists us in almost
everything we do. It demands creative thinking and an eye for detail.
Small class sizes and a practical teaching approach ensure that you
achieve a high quality education, as well as the training to help you
meet the demands of contemporary design practice. The programme
encourages experimentation, critical enquiry, critical awareness,
discourse, collaboration and innovation in project design.

What is

DESIGN
to you
write
some
ideas
about
this
concept
in
your
notebook

What is

COMMUNICATION
to you
write
some
ideas
about
this
concept
in
your
notebook

Activity # 1 - draw and illustrate a mental map

Toward A History
of Graphic Design
with
Victor Margolin

READ THIS

download FREE software easel.ly

www.citrinitas.com/history_of_viscom

THIS CLASS 1 -5

Cave Paintings
Cave or rock paintings are paintings painted on cave or rock walls and ceilings, usually
dating to prehistoric times. Rock paintings are made since the Upper Paleolithic, 40,000
years ago. It is widely believed that the paintings are the work of respected elders or
shamans.
The most common themes in cave paintings are large wild animals, such as bison,
horses, aurochs, and deer, and tracings of human hands as well as abstract patterns,
called Macaroni by Breuil. Drawings of humans are rare and are usually schematic
rather than the more naturalistic animal subjects.
The paintings were drawn with red and yellow ochre, hematite, manganese oxide and
charcoal. Sometimes the silhouette of the animal was incised in the rock first.

Pictograms, ideograms and logograms

A pictogram or pictograph is a symbol
representing a concept, object, activity, place or
event by illustration. Pictography is a form of
writing whereby ideas are transmitted through
drawing.
An ideogram or ideograph is a graphical
symbol that represents an idea, rather than a
group of letters arranged according to the
phonemes of a spoken language, as is done in
alphabetic languages. Examples of ideograms
include wayfinding signage, such as in airports
and other environments where many people
may not be familiar with the language of the
place they are in, as well as Arabic numerals
and mathematical notation, which are used
worldwide regardless of how they are
pronounced in different languages.
A logogram, or logograph, is a single
grapheme which represents a word or a
morpheme (a meaningful unit of language). This
stands in contrast to other writing systems, such
as alphabets, where each symbol (letter)
primarily represents a sound or a combination of
sounds.

Alphabet
starts in ancient Egypt. The first pure alphabets
(properly, "abjads", mapping single symbols to
single phonemes, but not necessarily each
phoneme to a symbol) emerged around 2000 BC in
Ancient Egypt, as a representation of language
developed by Semitic workers in Egypt, but by then
alphabetic principles had already been inculcated
into Egyptian hieroglyphs for a millennium. Most
other alphabets in the world today either
descended from this one discovery, or were directly
inspired by its design, including the Phoenician
alphabet and the Greek alphabet.

The Art of the Book

The Dresden Codex, a pre-Columbian

Maya book of the eleventh or twelfth century
of the Yucatecan Maya It is the oldest book
written in the Americas known to historians.

illuminated manuscript

An
is a
manuscript in which the text is supplemented by the addition of
decoration or illustration, such as decorated initials, borders and
miniatures. In the strictest definition of the term, an illuminated
manuscript only refers to manuscripts decorated with gold or silver.
However, in both common usage and modern scholarship, the term
is now used to refer to any decorated manuscript.

The earliest Chinese book was written a little before

Confucius about 2,500 years ago.

Printing Press
Incunabula
An incunabulum is a book,
single sheet, or image that was
printed not handwritten
before the year 1501.
The origin of the word is the
Latin incunabula for "swaddling
clothes", used by extension for
the infancy or early stages of
something.
There are two types of
incunabula: the xylographic
(made from a single carved or
sculpted block for each page)
and the typographic (made with

movable type

on a
printing press in the style of
Johannes Gutenberg).
the Gutenberg Bible printed by Johannes Gutenberg, in Mainz, Germany, in the 1450s

Assignment # 2 - DUE next class

using the software easel.ly design an INFOgraphic using
any of the above Design History topics

title
definition
images
key elements of design
concepts
people involved

Victorian / Arts and Crafts/ Art Nouveau/ Art Deco/ Bauhaus / International/ Post Modern

PROVOCATION
In our age we have so many tools for communication,
question: do we communicate effectively?
explain your position

www.youtube.com/watch?v=J5Vr9Rs8fBs