STRATEGIC MANAGEMENT TRIMETER 4

MODULE EXERCISE

Vision & Mission

To achieve the distinction of being the first choice among the farming community
of India and ensuring a growing presence in international markets through setting
leadership standards of performance and customer care in the agricultural
machinery business.

Core Values
TAFE's core values define our beliefs, principles and practices. It outlines the
conduct of business in our everyday lives, dictates our overarching vision and
corporate strategy.

Customer Satisfaction : We may not be able to wipe the sweat of our

customers brow but we can certainly put a smile on his face. Each of us
is driven by this value.
Quality in Products & Services: We do not just offer Products & Services to
our customers , we create relationship by creating value.
Human Resources: We Create an Ambience that nurtures team effort and
empowers every member to enhance competencies to achieve full potential.
Proactive Response to Change : The only immutable fact of life today is
change . Are we prepared today .for tomorrow change ?

 Environment & Society: Our responsibility does not end with serving the
company alone. We have a commitment to serve the society and
environment we live in.
Trust & Long Term Relationships with the Stake Holders: Every Stake
Holders is a friend for life. The future of our relationship depends upon
attitude towards them. We will always value these relationships.
Business Ethics: Technology & Services are the pillars on which the
organization is built. But the foundation of our strength is our commitment
to Ethics in Business.