REPORT

ON

PRESENTED BY:


 Ashish Tripathi
 Anand Singh
 Ashutosh Kumar
 Atul Kumar Varma
 Sangharsh
Srivastava

 Ideal Institute Of
Technology Ghaziabad
 CONTENTS
 History
 Pre manufacturing Process
 Parle products
 Competitor of Parle Products
 Parle quality
 Parle society
 Philosophy
 Parle Agro Products
 Competitors of Parle Agro
 Market Share of Frooti
 Targeted Market

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 REPORT ON INDUSTRIAL VISIT
IN PARLE
 IDEAL: 23rd FEB: An industrial visit held on 23rd
FEBRUARY (Tuesday) in PARLE PLANT which is
situated at NEEMRANA distt. Alwar (Rajasthan).
We were 36 students of MBA with our Placement
co-ordinator Mr. Sohan Lal and our faculties Mr.
Ankur and Ms. Rajni Sinha at 6:15am. We reached
there at 11:40am. After reaching there we visited
the manufacturing department of PARLE-G biscuits

3
 Report contd…….
 These have several steps in their
manufacturing process which is followed by the
workers of the plant.
After that we went to their auditorium were we
had few cultural programs .For that two groups
of girls and boys were made and then we had
three activities namely:
 1: singing
 2: acting
 3: group dance

4
 Report contd……
We were given severel yoga tips and also
performed. Parle group is very health
concious.Accordingto them a company is
healthy when it’s employees are healthy.

5
HISTORY OF PARLE


 Established in 1929

 1st brands – Parle Glucose and Parle Monaco

 Multimillion US $ company

 Market leader in many products

 Won acclaim at the Monde selection since 1970

 40% share of the total biscuit market

 15% share of the total confectionery market

Continue…………….
14 manufacturing units for biscuits & 5
manufacturing units for confectioneries

Parle has largest such manufacturing
units in India

Total turnover 2000 crores

It has provided its products to the mass
with the affordable range.

 introduction
 Parle Products has been India's largest
manufacturer of biscuits and confectionery, for
almost 80 years.


 Makers of the world's largest selling biscuit,

Parle-G, and a host of other very popular
brands, the Parle name symbolizes quality,
nutrition and great taste.


 With a 40% share of the total biscuit market and

a 15% share of the total confectionary market
in India, Parle has grown to become a multi-
million dollar company.


 Parle has 10 mother units in India and more than 50

8 CMUs
 Introduction contd…….
 Parle is the company in world which runs on its
own capital.
 All production is done in their own plants.
 They have their own machines for
manufacturing of packaging and printing
material.

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 Pre – manufacturing Process
 Raw material is brought from the suppliers.


 First the raw material is kept in Quarantine then send for testing.


 Then the raw is undergoing 3 tests: -



 A.Physical test: - They measure the quantity of raw

material &
 send to the
 B.Chemical: - In this the raw material are treated
various indicators
 which detect the adulterants in raw material.
 C. Biological: - They check whether there are some
micro-organisms present in the raw material. If found
in less quantity
 they add edible preservatives or else it is
send back to the supplier.

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 Biscuits
Parle - G
Hide and Seek
Krackjack
Hide & Seek Milano
Magix
Digestive Marie
Monaco
Parle Marie
Kreams
Milk Shakti
Parle 20-20 Cookies
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Goldenarcs
 Confectionery
Melody
Kismi Gold
Mango Bite
Orange Candy
Kaccha Mango Bite
Xhale
Poppins
2 in 1 Eclair
Kismi Toffee
Golgappa
Kisme Toffee Bar
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Melody Softee
 Snacks
Musst Bites
Jeffs
Cheeslings
Musst Stix & Musst Chips
Sixer
Sixer Zeera


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 TARGETED MARKET
 Primary Market


 Kids- Fond of Fruit Juice;

 Teens- More Experimental;
 Youth- Experimental and
 more buying power;
 Working People;
 Housewives; and
 Elderly people.

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 Cont…
 Secondary Market


Travel Industry –
 Airlines, Railways
 and local transport
 systems.
Recreational- Movie
 theatres,Malls,etc.

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 PARLE QUALITY
 Hygiene is the precursor to every process at
Parle. From husking the wheat and melting the
sugar to delivering the final products to the
supermarkets and store shelves nationwide,
care is taken at every step to ensure the best
product of long-lasting freshness. Every batch
of biscuits and confectioneries are thoroughly
checked by expert staff, using the most
modern equipment hence ensuring the same
perfect quality across the nation and abroad.
 Concentrating on consumer tastes and
preferences, the Parle brand has grown from
strength to strength ever since its inception.
The factories at Bahadurgarh in Haryana and
Neemrana in Rajasthan are the largest biscuit
and confectionery plants in the country. The
factory in Mumbai was the first to be set up,
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followed soon by the one in Bangalore,
 PRICING STRAGIES
OBJECTIVES


 Learn the major strategies for pricing imitative and
new products.


 Understand how companies find a set of prices that

maximizes the profits from the total product mix.



 Learn how companies adjust their prices to take into
account different types of customers and
situations.


 Know the key issues related to initiating and
responding to price changes.
17

Continue………………

 Now available in Re 1,Rs 2, Rs 4 to Rs 25
packet



 Profit margin for distributors is 4% and for
retailers is 10-12%




 Pricing advantage of Parle brand in other
products
HISTORY

In 1 9 2 9 a sm a llco m p a n y b y th e n a m e o f p a rle p ro d u ct
e m e rg e in in d ia w h ile
U n d e r b ritish ru le . A sm a llfa cto ry w a s se t u p
In su b u rb s in m u m b a ito m a n u fa ctu re sw e e ts a n d
to ffie e s
A d e ca d e la te r it a s u p g ra d e d to m a n u fa tu re b iscu it a s
w e ll.
S in ce th e n th e p a rle n a m e h a s g ro w n in a lld ire ctio n .
w o n in trn a tio n a l fa m e a n d h a s b e e n sw e e tin g p e o p le
live a llo ve r in d ia a n d a b ro a d a p a rt
Fro m fa cto rie s in m u m b a ia n d b a n g lo re p a rle y a lso h a s
fa cto rie s in b a h a d u r g a rh ( H A R YA N A ) a n d n e e m ra n a
( RAJASTHAN ). which are largest confectionary plant in
co u n try se ve n m a n u fa ctu rin g u n it a n d fifty o n e
m a n u fa ctu rin g u n its o n co n tra ct.
Continue……….
70%market share in glucose biscut is
capturd by parle-g as compare to britania
tiger (17-18%) I T C Sunfeast 8-9%.
Last year sell is 35 billion
Ricognised by iconic white and yellow wax
paper or wrapper with depiction of young
girl covring the front.
Parle derived from the name of the indian
railway station vileparle near mumbai.
Primarly eaten as a tea time snacks.

Continue……………………….
 Penetration Strategy -- keeping high
quality and maintains low price.

 Previously sets its price as per the
geography, freight cost for reaching
remote places is quite high.

 As per the G’dsouza, Coordinator of Parle
products, variation of the price of Parle-G
from Rs.4-5 in different states.


 But due to factories at strategic locations

Parle-G is moving towards Uniform
Pricing all over the INDIA.

Continue………………….
ü
üAlternatives to Increasing Price

 Reducing product size, using less expensive
materials, unbundling the product
ü
ü
ü
üBuyer reactions to price changes must
be considered
ü

Pricing Strategy of Parle-G
 First Question crops up


 How Parle-G maintained its price of Rs.4.00
for the last 12 yrs?????????????

 PRICING STRAGIES
OBJECTIVES


 Learn the major strategies for pricing imitative and
new products.


 Understand how companies find a set of prices that

maximizes the profits from the total product mix.



 Learn how companies adjust their prices to take into
account different types of customers and
situations.


 Know the key issues related to initiating and
responding to price changes.
24

 There are many ways to price a product. Let's
have a look at some of them and try to
understand the best policy/strategy in various
situations.

 Society
Parle Products with its wide platter of offering of biscuits and sweets like Parle-G,
Krackjack, Monaco, Melody, Mango bite and many others since 1929 is also
actively engaged to change & uplift the social face of India. As a part of Corporate
Social Responsibility Policy Parle is keenly involved in the overall development of
younger generation with focused endeavor to built New Face of India and spread
happiness & joy all over.
Parle Centre of Excellence as an institution is dedicated to enrich the lives of
people through conducting various cultural programs across all region to facilitate
the all round development of the children. Every year, Parle organises Saraswati
Vandana in the state of West Bengal during the festival of Saraswati Puja, inviting
schools from all across the state to participate. The event is one of much fanfare
and celebration, keeping alive the culture and traditions of ages. Our involvement
in cultural activities has seen the inception of Golu Galata in Tamil Nadu, held
during Navratri. Its gives a platform to all the members of a household to
showcase their creativity and being judged by immanent personalities. Thousands
of families participate and celebrate the occasion on a grand scale.
These events give us a chance to interact with children on a one-to-one basis, and
promote our belief of fun and health for the whole family.
Parle – The world of Happiness.

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 HAVE PARLE - G WITH
CHILLED WATER




 HAVE PARLE-G WITH COLD
WATER

  THANK
YOU
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