Activity 4

Erick Rodrigo Rosendo Anaya

Focus Group
a)

How did you like the focus group session? Explain considering both the moderator role and the
participants.
It was interestant for me, because the people in the focus group was people that think different from
me, it was people that take care of small details, the people react very honestly and with respect about
the others opinion, I think there was only one person that was not very active, the first one in the left.

b)

What are the advantages and disadvantages for this type of research?
The advantages is that you can hear exact opinion of your target, there are some specific opinions of
costumers that can make a really big difference, like this time with the tap of the bottle. There are also
disadvantages, one of them can be that the opinion of one can influence the others, also you cannot
guide all your product by the opinion of only one Focus Group.

c)

What would you suggest for the moderator to handle the group?
I should suggest to make more elaborated questions, I think that a psychology would be a great idea
to be a moderator, because if he put questions that really create a mind challenge for people,
companies could find more interesting details about their product.