Professional Documents
Culture Documents
1st Session-Services Marketing
1st Session-Services Marketing
1st Session-Services Marketing
Noooo! Another
Subject !
Lets
Make a
case for it
!!!
Whats in a soap ?
Name/Brand
VISUAL
Ingredients
APPEAL
Packaging
Colors
USP
Services
Different from Product
Visual appeal/perception lacking
Touch/Feel/Smell non-existent
Laborious/Technical Details
Marketing DEFINES a service
INTANGIBLE
STANDARDIZED
HETEROGENOUS
PRODUCTION
SEPARATE FROM
CONSUMPTION
SIMULTANEOUS
PRODUCTION AND
CONSUMPTION
NON-PERISHABLE
PERISHABLE
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7
WHY????
GROWTH OF SERVICE INDUSTRIES IN
U.S. & WORLD ECONOMIES
SERVICE AS A BUSINESS IMPERATIVE IN
OTHER INDUSTRIES
DEREGULATION OF INDUSTRIES AND
OTHER PROFESSIONAL SERVICES
ISSUES AND PROBLEMS ARE DIFFERENT
TO CREATE COMPETITIVE ADVANTAGE
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11
Why Services?
12
Why Services?
13
Why Services?
14
Huge Playfield !
15