#WhoUsesTwitter

Twitter is a live, public and conversational platform

that instantly connects people with whats most meaningfulto them. We
often say that Twitter is the shortest distance between you and what
interests you most.

Learn about who uses Twitter in Netherlands

DEMOGRAPHIC PROFILE
Divorced/ widowed
5%

30%

45% 55%

25%
Single
33%

17%

In a relationship
28%

16%
11%

16-24

25-34

Gender

35-44

45-54

Married
34%

55-64

Age

3+

15%

Top 25%

Marital Status

13%

90%

20%

19%

Mid 50%

12%

Bottom 25%

13%

None

Annual Household Income

55%

Take Part In
Shopping Decisions

Children In The House

ATTITUDES

64%
like to try new
products

65%
want to continue
developing new skills
throughout life

42%
regularly inform
friends and family of
new products &
services

60%
are interested in other
countries and cultures

33%
are brand conscious

34%
like to keep up with
the latest fashions

54%
stick to brands they
like

49%
look after their
appearance/image

TOP INTERESTS

57%

30%

Film

Cars

53%
Food

66%
Music

32%
Gaming

22%
Personal Finance

55%
Travel

31%
Fashion

MOBILE INTERNET USAGE

81%

2 in 5 Use a social networking service

1 in 4 Search for products or services to buy
1 in 3 Update photos online
1 in 8 Check information on music, leisure or entertainment

Use a mobile phone

to access the
Internet

TELEVISION
WHILE WATCHING TV

94%
Watch TV
every day

1 in 7

1 in 8

Search for
products to buy

Look for information

related to what they
are watching

TWITTER USERS ARE OFTEN ASKED TO SHARE OPINIONS ON...

1 in 4
Film

1 in 4
Food/Restaurants

1 in 5
Alcohol

1 in 5
Grocery

1 in 3
Music

1 in 4
Gadgets

1 in 3
Travel/Holidays

1 in 4
Fashion

Source: Global WebIndex

Source: GlobalWebIndex Q1-Q2 2015

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