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  • Aqua Fin A

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    Fahad Kazi is a 21-year-old pursuing a degree in Marketing Management. The document discusses the Aquafina bottled water brand. It provides background that Aquafina source water is municipal tap water processed through several filtration steps. The ad for Aquafina shows people around the world prefer its taste and that the taste remains the same anywhere. It highlights strength and trust in women, portraying a modern image. However, the ad only features women which could misinterpret the message. The women in the ad are also not attractive and the message about the product's qualities is unclear.

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    Fahad Kazi is a 21-year-old pursuing a degree in Marketing Management. The document discusses the Aquafina bottled water brand. It provides background that Aquafina source water is municipal tap water processed through several filtration steps. The ad for Aquafina shows people around the world prefer its taste and that the taste remains the same anywhere. It highlights strength and trust in women, portraying a modern image. However, the ad only features women which could misinterpret the message. The women in the ad are also not attractive and the message about the product's qualities is unclear.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    32 views3 pages

    Aqua Fin A

    Uploaded by

    fd_kazi476
    Fahad Kazi is a 21-year-old pursuing a degree in Marketing Management. The document discusses the Aquafina bottled water brand. It provides background that Aquafina source water is municipal tap water processed through several filtration steps. The ad for Aquafina shows people around the world prefer its taste and that the taste remains the same anywhere. It highlights strength and trust in women, portraying a modern image. However, the ad only features women which could misinterpret the message. The women in the ad are also not attractive and the message about the product's qualities is unclear.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    of 3

    NAME: FAHAD KAZI.

    M.M.S (A) 21.

    MARKETING MANAGEMENT.

    INTRODUCTION
    Aquafina is a Pepsi product that is bottled at selected Pepsi Cola bottling plants and
    has been bottled since 1994. The source water is municipal tap water which is then
    processed using several filtration steps which the company calls their HYDRO -7 filtration
    system. But in INDIA aquafina started since 1998.

    NOW SOMETHING ABOUT AD


    • In this ad they had shown that people around the world prefer drinking AQUAFINA
    water.

    • They shown that the taste of AUQAFINA remains same no matter where ever you
    go.

    • The trust of the people in their brand especially women because when it comes to
    safety women of their family and love 1 they are very choose and particular.

    • They highlighted the strength of women in sense of sports, responsibility trust and
    shown the modern picture of women.

    DRAWBACK OF AD

    • They have only highlighted women in this which can mis- interpreted the message about
    the ad

    • Women acted in the is not attracted.


    • The ad itself is not attractive.

    • The message about the product is not clear in relate to taste, quality process, purity and
    target audience.

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