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2015 MPPR-881-02 Georgetown University Digital Marketing SEO Class
2015 MPPR-881-02 Georgetown University Digital Marketing SEO Class
(SEO)
@kwatier
2.
3.
can be
either
Google OR
Bing
Keyword Phrases
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Google Overview
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4. User Factors
3. Link Building
2. Quality Content
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1. Technical SEO
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This is just an
example, a full
list of SEO
requirements
here: http://www.
seerinteractive.
com/blog/craziest
-internetmarketing-auditchecklist-on-theinterwebz
Before
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After
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Source: http://www.iprospect.com/en/ca/blog/searcher-personas-card-framework/
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4.
5.
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Google Hummingbird
GOOGLE HUMMINGBIRD
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Googles UX Algorithms
Study by Moovweb
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PERSONALIZED TO YOU
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PERSONALIZED SEARCH
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PERSONALIZED SEARCH
GOOGLES FUTURE:
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http://backslidden.net/wp-content/uploads/2011/06/Dyson86237596.jpg
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Additional reading:
https://www.distilled.
net/resources/statistical-forecasting-forseo-analytics-and-a-free-tool/
http://www.techwyse.com/blog/contentmarketing/kpis-for-measuring-contentmarketing-roi/
http://www.lunametrics.
com/blog/2013/07/22/seomeasurement-mistakes/
https://moz.com/blog/proving-seo-valuein-google-analytics
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2.
3.
4.
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5.
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SEO Resources:
Inbound.org
Search Engine Land
Google Webmaster
Central blog and
Hangouts.
Neil Patel
Mike King (iPullRank)
Distilled
Moz blog
PARTING THOUGHTS.
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http://marketingland.com/10-big-brands-that-werepenalized-by-google-69646
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Stay in touch!
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