Cyril Casas

Phamela Jane Caspe

Rykiel Custodio
Christine Miralles
Margarita Tabunda
B-324
Product Concept: Cakes and Pastries
Product Benefit:
Cakes and pastries
Cakes are high-calorie pastry. Cakes are sand, biscuit, combined, wafer, chocolate and others.
In the preparation of cakes using a large number of oil-cocoa butter and coconut oil, margarine,
confectionery fats. As for the production of cakes are eggs or egg powder, wheat flour, dairy
products, milk powder and condensed, cream, sour cream, sugar or powdered sugar.
In the dough adds all sorts of additives, various nuts, dried fruit, poppy seeds, coconut, jam,
halva and other products, as well as chemical dyes, aromatizatory, flavour enhancers,
thickening agents, leavening agents and other substances that give the pastry a rich color and
taste, increase the shelf life.
Cakes usually seep fruit syrups, jams, creams which are added coffee, cocoa, cognac. Creams
decorate cakes of butter, margarine, whipped cream and eggs, sour cream and yogurt, fruits,
berries, candied fruit. Sprinkle with nuts, grated chocolate, cocoa, marmalade, coconut.
Cakes can be custard, sponge, puff, whipped protein. Cakes are made from the same materials
as the cakes.
Product Usage:
For Consumption

Name of the Product:

PhamQuake Pastries
Target Market:
All Ages
Competitors:

Online Bake Shops

Red Ribbon
Goldilocks