Supply Chain Management

R Rakesh Kumar

BEML Limited
Indian Public Sector Undertaking, with headquarters in
Bangalore
BEML incorporated in May 1964, and commenced
operations on 1 January 1965.
It manufactures a variety of heavy equipment, such as
that used for earth moving, transport and mining.
Bharat Earth Movers Limited is a premier ISO 9001-2000
Company in India and the second largest manufacturer
of earthmoving equipment in Asia.

Network
MANUFACTURING UNITS
KGF Complex
Bangalore Complex
Mysore Complex
Palakkad Complex
Vignyan Industries

BUSINESS DIVISIONS
Construction & Mining
Rail & Metro
Defence & Aerospace
International Business

Products

Competitors
Railways

Integral Coach Factory-Permbur &

RCF-Karputhala

Bull dozer

Caterpillar (Hindustan Motors)

Excavators

L&T, JCB, TATA, Komatsu

Dumpers

Hindustan Motors, Volvo, TATA,

Ashok Leyland

International Presence
>62 countries

Supply Chain

Business Strategy
Current Strategy
Overseas market focus and User oriented products
Joint Ventures to gain hold of technology
High Focus on Quality products
Centralized Production within India
Pre-Sale Service in Less Developed Countries
Blue Ocean Strategy

Operational Strategy

STRATEGY- Make to Order

WHEN TO CHOOSE- customized products, many variations
BENEFITS - Customization; reduced inventory; improved service levels
Ex : Rail Coaches
STRATEGY- Configure to Order
WHEN TO CHOOSE- many variations on finished product; infrequent
demand
BENEFITS - Low inventory levels; wide range of product offerings;
simplified planning
Ex : Defence Equipments
STRATEGY- Engineer to Order
WHEN TO CHOOSE- complex products, unique customer specifications
BENEFITS - Enables response to specific customer requirements
Ex : Metro and Monorail Projects

Supply Chain Issues

Suppliers/Vendors : 1600+ across country

Annual Purchase : 1500 Cr. INR
Contract Based Procurement / Sales
Logistics : Road, Rail and Seaways.
International Business Division

Supply Chain Strategy

SAP ERP
o Integrating the Supply Chain through Supplier Network
Collaboration
Internet base solution connecting business partners(Suppliers/Customers)
Increse speed, accuracy and adaptiveness of supply network

o Automation of procurement process e-Procurement through

Supplier Relationship Management

Backward Integration
Centralized Manufacturing Unit(s)
Full Container Load Transportation

Thank You!