Brand

Associations

Core Associations
Frequency of
mention

Food/restaurant
Affordable/good price
Swedish/Swedish products
Wide product range
Family/Kids
good service
Furniture
Self assembly/D-I-Y
Showroom
Self-service
Location
Internet/Website
Good quality
good price/quality
Value
Promotion
Unique
Blue Yellow
Meatball
Practial/functional/Easy to
build
living/houshold
Attainable
Parking
Products
So-so quality
One-stop shop
Quick, cheap meal
Coffee
warranty
1 euro food
Value
Store
Room Build-up
Minimalist Concept
One day shopping experience
Comfortable
Interesting display
Electronic media (tv, movie,
video, etc)
Room layout assist
Compact packaging
Online shopping experience
Efficient
cheap delivery service

First-Order Association
Frequency of
Ratio of First-
Number of
First-Order
Order Mention
interconnections
Mention
(%)
14
24
9
64%
13
9
5
38%
12
21
8
67%
14
19
4
29%
10
13
6
60%
8
23
7
88%
7
18
5
71%
7
13
4
57%
7
9
4
57%
7
2
1
14%
6
16
6
100%
6
6
3
50%
6
11
4
67%
6
1
1
17%
6
19
6
100%
5
11
3
60%
5
4
2
40%
5
6
2
40%
5
2
0
0%
6

50%

5
5
5
4
4
4
4
4
4
4
3
3
1
1
1
1
1

5
6
3
21
5
2
0
1
0
4
13
8

2
2
0
4
2
0
0
0
0
1
3
2

4
2

1
0

0
0
0

0
0
0

40%
40%
0%
100%
50%
0%
0%
0%
0%
25%
100%
67%
100%
0%
0%
0%
0%

1
1
1
1
1
1

1
1
2
1
3
1

0
0
0
0
0
0

0%
0%
0%
0%
0%
0%

fast delivery service

clear manual instruction

1
1

1
1

0
0

0%
0%

2 lines strentgh

3 lines strength
2
2
1
4
1
0
2
1
3
1
4
1
1
2
3
3
0
1
0

2
3
5
5
2
1
3
3
5
2
0
1
1
3
4
1
0
1
0

0
1
1
1
0
2
1
1
1
1
1
2

1
2
3
2
0
1
0
0
0
3
2
0

0
1
0
1
1

1
0
1
0
0

0
1
0
1
0
1

1
0
0
0
1
0

1
1

0
0