Assignment on:

Decision Making Process

Submitted to:
Sir.Qasim

Submitted by:
Fahad Sattar

Roll No:
06

Class:
BBA(HONS) 4th R1

Date:
11-12-2012

My Need Recognition
Process.
Need Recognition:
I felt the need of a personal computer for general use at my home. I need
it to help me in my studies and to use it for some recreation. I also wanted to get
knowledge of current issues and latest news. I also felt its need to keep me in touch of
latest technology. Therefore I decided to buy a personal computer for general use at
home.

Information Search:
First of all I decided to search information about personal computers.
Therefore I used different sources to collect information about personal computers. I
used primary and secondary sources to collect information. I collected information from
internet and from the sellers of the computers. l also collected information from my
friends and relatives who have computer or have knowledge about the products of such
category. This information helped me a lot to choose best alternative and to make right
decision. I also gathered information from the sellers of the computers.

Evaluation of Alternative:
Then I evaluated the different alternatives and selected the different product.
I checked the qualities of the products of different companies and analyzed the
advantages and disadvantages of the products. I checked that the product have what type
of features which can distinguish it from other products. What were its main features?

Then l assigned wait age to all the alternatives and made the decision to buy the product
of which company. I had these different products which I could select.

Waitage:
Price
Storage
Quality

Computer
Dell
Accer
Compeq
0.40
20000
22000
19000
0.30
500GB
320GB
500GB
0.30
70
80
60
1
8171
8920
7768
Computers of Accer company got the highest weightage in my list therefore I

decided to purchase the computer of this company.

Purchase:
After selecting the alternative which has the highest wait age in my list I
purchased the product which I want and the product which can satisfy me in a better way.
I went to the shop and bought the product for which I have taken the decision.

Post Purchase:
I used that product and I was delighted that that product was very much good. It
had more features other then the features which I had expected in it