Creative Digital Media Production Unit 1: Lesson 4

What does media consumption mean?

The sum of media taken in by an individual or group.

What do you think the difference between group and individual

consumption is?
Group
When consumed in a group

Individual
Media is consumed when someone
is alone

Tutor definitions
Group
Individual
Media that is consumed by a
Media consumed by an individual
group of people at once
Make a list of some products that are consumed by groups and some that
are consumed by individuals.

What

Group
Films (cinemas)
TV shows
Streams
Multiplayer games
Radio broadcast
music (CD/Streaming
is a primary audience?

Individual
Games (single player)
Apps
Social media
TV
Films
Books /zine/magazines

The is
primary
audience
is the main body of the consumer the average
What
a secondary
audience?
they are also known as the target audiance

Secondary audience are consumers who fall outside the primary

With
this in but
mind,
have
a think
aboutpercentage
who the primary
and secondary
audience
make
up large
enough
of the audience
to
audiences would be for Sesame Street?
Primary
Children

Secondary
Adults and older
siblings

List some opinion leaders.

The government (David Camren)
YouTubers
News broadcasters/reporters
What areCelebrities
the four areas of the Uses and Gratification theory?
Cult leader
Entertain and diversion
Information and education
Social interaction
Personal identity

Can you think of/list products or platforms that use for each of the
different uses or gratification areas? Remember some products/platforms
may fall into more than one area.
Entertainment and divertion
Avatar
Social interaction
Facebook

Information and education

Penguin documentary
Personal identity
Games comments

Photoshop Task
Create a poster using Photoshop explaining one of the following theories...

Hypodermic Needle Theory

Opinion Leader Theory
Uses and Gratification Theory

Please complete for Homework and upload to Weebly site.