Professional Documents
Culture Documents
We Googled You-Mimi Context
We Googled You-Mimi Context
Jones in
difficult
situation
CEO, Key
decision
maker
VP, HR
At
loggerheads
with Fred
Fred
Virginia
Bet on
Chinas
growing
luxury goods
market
Mimi
Impressive
Meeting
Emotional
Influencer;
Information limited
to popular media
Hearsay knowledge
about internetHeavy influence on
Fred
Fred
Virginia
Martha
John
Close friend
and
Old
roommate
Raised in
ChinaMajored in
Modern
Chinese
Protest
outside
Chinese
consulate in
San Francisco
Mimi
Excellent
profileBerkeley,
Consultancy,
Stanford,
Eleanor
Gastor
Wants global
GenMan
experiencepreferably in
China
Loves and
admires Mimi
Stringer for
US
Newspapers
in China
John
Fred
Mimi
Chandler
CEO of Retail
Chain which
desperately
wants to
expand in
China
Fred should follow his instinct and hire Mimi for the
expansion plans in China
She can be used in both American and China market
Bring creativity in the company
Broad business experience in apparel market with two
blockbuster products