GLOBAL

MARKETING
/SPOT/STARBUCKS

By Anjali
Abinash
Dipraj

MARKETING MIX
Themarketing mixrefers to the set of actions, or tactics, that a
company uses to promote its brand or product in themarket.
Marketing mix is the integral to the success of a business, large or
small with its primary focus on quality, consumer value and customer
satisfaction.

INTRODUCTION
REFER TO AS THE MARKETING MIX THAT IS
PRODUCT
PRICE
PLACE
PROMOTION
4PS ARE NECESSARY IN METTING CUSTOMER NEED
EACH EQUALLY IMPORTANT FOR CREATION OF BRAND IMAGE UNIQUE SELLING
POINT

ABOUT
Starbucksopened in 1971
The name, inspired byMoby Dick, evoked the romance of the high
seas and the seafaring tradition of the early coffee traders.

PRODUCT
A product can be either tangible or intangible service that fulfills a
need or want of consumers
Products are goods and services that your business provide for sale
toyour target market
When developing a product you should consider quality design
feature, packaging, customer service and any sub sequent after
sale service

PRODUCT
MUST NEED CUSTOMER REQUIRMENTS
EX. FUNCTION
PRODUCT SHOULD MEET EXPECTATION

QUALITY
PRICE

FOR EXAMPLE STARBUCKS IS KNOWN FOR ITS ONE PRODUCT

EXTREMLY GOOD COFFE

CORE PRODUCT

MAKE SURE CUSTOMERS ARE 100% SATISFIED

CONT .
NO MORE BRAKFAST SANDWITCHES
REDUCE FOOD COST
AROMA

DOES NOT COMPETE WITH COFFE

ALLOWES CUSTOMER TO BUILD CUSTOME RECIPES VIA MOBLE

APPS OR STARBUCKS WEBSITE

PRICE
CREATE SALE REVENUE
PRICE DETERMINES VALUE OF SALES
IMPORTANT TO RESEARCH CONSUMERS OPINIENS
WHAT THEY VALUE
WHAT THEY WANT TO PAY
SOME THING OF HIGHER VALUE WILL COST MORE

CONSISTANTLY OFFERS HIGH QUALITY BEVERAGE

THREATS OF COMPETETORS
Mc Donalds- Mc Caf
Dunkin Donets Dunkachino
Starbucks counter offer
$1.00 coffee items
Aiming at new target

THANK YOU