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    This document discusses different types of media organizations and their key characteristics. An international organization operates across many countries and has a global presence and mainstream, market-led, and profit-driven products and uses synergy. A national organization operates within one country and has national coverage, a national focus, and competes locally and internationally. Local media has a local focus, serves a defined local audience, and has a close relationship with that community. Community media serves a small geographical area or special interest groups, has wide community participation, and is not-for-profit.

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    This document discusses different types of media organizations and their key characteristics. An international organization operates across many countries and has a global presence and mainstream, market-led, and profit-driven products and uses synergy. A national organization operates within one country and has national coverage, a national focus, and competes locally and internationally. Local media has a local focus, serves a defined local audience, and has a close relationship with that community. Community media serves a small geographical area or special interest groups, has wide community participation, and is not-for-profit.

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    178 views3 pages

    Handout - CDMP Unit 8 Lesson 4

    Uploaded by

    api-294686648
    This document discusses different types of media organizations and their key characteristics. An international organization operates across many countries and has a global presence and mainstream, market-led, and profit-driven products and uses synergy. A national organization operates within one country and has national coverage, a national focus, and competes locally and internationally. Local media has a local focus, serves a defined local audience, and has a close relationship with that community. Community media serves a small geographical area or special interest groups, has wide community participation, and is not-for-profit.

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    of 3

    Creative Digital Media Production Unit 8: Lesson 4

    What might an organisation that operates over many countries


    be called?
    What
    are
    the

    International

    characteristics of this type of organisation?

    Global presence,
    Mainstream products,
    Market led,
    Profit-driven,
    Use synergy.

    What might an organisation that operates over one country be


    called?
    Get
    some

    National.

    pictures of example organisations...

    What are the characteristics of this type of organisation?


    What
    are
    the

    National coverage and distribution.


    National focus of products.
    Compete with local and international markets.

    characteristics of local media?


    Provide local services
    Audience defined by geographical location.
    Focus on local issues and content. (the events what is going on in Wiltshie)
    Close relationship with audience.

    Get some pictures of example organisations...

    What are the characteristics of Community media?


    Get
    some

    Serving the needs of a community or particular groups.


    Wide community participation.
    Audience defined by a small geographical area or special interests.
    Key role of volunteers within the organisation.
    Not-for profit organisation, diverse content.
    Gives training opportunities.

    pictures of example organisations...

    Write down definitions for...


    Vertical Integration
    This where an organisation owns
    companies throughout the
    production process.

    Horizontal Integration
    Organisation that own more
    than one company across a
    media sector(s)

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