Professional Documents
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Subhojit Debroop Mayur Satyajeet
Subhojit Debroop Mayur Satyajeet
+Satyajeet
Introduction
IPO
Challenges
Advertising
Future
Innovations
+Satyajeet
Introduction
IPO
Challenges
Advertising
Future
Innovations
+Satyajeet
Introduction
IPO
Challenges
Advertising
Future
Innovations
+Satyajeet
Introduction
IPO
Challenges
Advertising
Future
August of 2004
Google Inc. made IPO after nearly six
years as a privately held company.
Innovative Method
Google stayed true to its roots as an
innovative company and chose to
conduct an auction to sell its shares.
Dutch Auction
Disregarded typical process of IPO via an
investment bank.
Had a modified Dutch auction
Innovations
+Satyajeet
Introduction
IPO
Challenges
Advertising
Future
Innovations
+Satyajeet
Introduction
IPO
Challenges
Advertising
Future
Innovations
+Mayur
Introduction
IPO
Challenges
Advertising
Future
Innovations
Year
% of total
revenue
2007
16.6
16.4
99
2008
21.8
21.1
97
2009
23.65
22.8
97
2010
29.32
28.2
96
2011
37.1
36.5
96
2012
50.1
47.6
95
2013
59.8
58.0
97
+Mayur
Introduction
IPO
Challenges
Advertising
Future
Innovations
+Mayur
Introduction
IPO
Challenges
Advertising
Future
Innovations
+Mayur
Introduction
IPO
Challenges
Metric
Cost per
click (CPC)
Click through rate
(CTR)
Average Ad
Position
Cost per
mille (CPM)
Conversion
rate
Cost per
conversion
Advertising
Future
Innovations
3.9
3.6
3.7
2.6
3.2
+Mayur
Introduction
IPO
Challenges
Advertising
Future
Innovations
+Mayur
Introduction
IPO
Challenges
Advertising
Future
Innovations
+Debroop
Introduction
IPO
Challenges
Advertising
Future
Innovations
+Debroop
Introduction
IPO
Challenges
Advertising
Future
Innovations
March
2014,
Overtook
Google financially supported and bought the
company
in of
54%
Symbian
2005
Second
Smart
Market
Quarter, after
Market
First Android handset introduced
in 2008
2009
Share
2010
2008
71% of developers useFirst
Android 2.8%
OS of
Smart
Android
Overtook Symbian Phones
in fourth
quarter of 2010
Phone
2007 Smart
In 2012, 700,000
AppsPhone
downloaded
25 billion times.
Market
Androi
d is
Competitive Edge
Born
+Debroop
Introduction
IPO
Challenges
Advertising
Future
Innovations
+Debroop
Introduction
IPO
Challenges
Advertising
Future
Innovations
GL
SS
arable
0000
teractpieces
computer
with
Google
the
of bank
GLSS
Internet
withon
an
for
its
vianatural
Optical
the
huge
developer
developer
Head
languagevoice
Mountable
and
community
tech Display
enthusiasts
command
(OH
+Debroop
Introduction
IPO
Challenges
Advertising
Future
Innovations
Motorola
ught
Motorola
Motorola
Sold
Moto
is the
one
Mobility
X
mobile
of
is the
with
new
largest
making
nearly
smartphone
patent
unit
17000
ofholder
Motorola
patents
released
in the
to
for world
$12 bil
Mobility
Lenovo
+Subhojit
Introduction
IPO
Challenges
Advertising
Future
Innovations
+Subhojit
Introduction
IPO Advertising
Challenges
Future
GOOGLE VIDEO
Complete lack of any need for
something
that already existed
Innovations
+Subhojit
Introduction
IPO
Challenges
Advertising
Future
Innovations
+Subhojit
Introduction IPO
Challenges
Advertising
Future
Nexu
s
Innovations
+Subhojit
Introduction
IPO Advertising
Challenges Future
Innovations
Currently
The being
software
headed
used by
in Google
Sebastian
Cars
Thrun,
is called
the Google
inventor of Google
StreetChaffeur
View
+Subhojit
Innovations
Itan
isInternet
a
network
access
of high
to remote
altitude
and
balloons
rural
areas speed
It creates
It isBring
called
aerial
the
Balloon
wireless
Powered
networkwith
Internet
up
for
to3G-like
Everyone
THANK YOU