NEWS

BUSINESS
STANDARDPAGE 10
1st,2nd and 5th October 2015

COLORS GRABS STAR

STATUS

The channel has been top of the charts for three weeks in a

row.

Colors beating Star Indias flagship Hindi GEC to the second

position by a margin of 33.5 million viewers.

Has six shows in the Hindi GEC top ten, which means it leads

the viewership
table for most of the prime time slots.

Content Mix-Both fiction and non-fiction programmes are

working and that has

been the main driver.

Star Plus-Not consistent flow of successful non-fictions.

With Big Boss coming on air at 10.30 p.m., the channel

expects audiences to stay on even longer.

RIDING FAST ON THE E-WAY

Amazon India has received 23.6 million unique visitors, Flipkart, 23.5

million and Snapdeal, 17.9 million in May 2015.

The entire online retail segment grew 40 per cent in the financial year

2013-14 while organised physical retail grew by a mere 10-12 per cent.

Influx of private equity funds and investment from foreign venture

capitalists, has
resulted in a huge boost in funding that translated to tremendous sales
growth in e-tail.

Foreign venture capitalists and private equity firms invested US $3.9 billion,

led by Tiger Global, Sequoia, DST Global, Soft Bank, and Sofina.

Online retail in India is expected to touch $ 22 billion by 2018-due to sharp

growth in mobile users to 300 million by 2017 from 159 million users at
present.

Physical chains to integrate the online and offline presence as Future

Group, Shoppers Stop,Lifestyle ; build strategic alliances with e-commerce

companies.

BRANDS ON WHEELS
Luxury car brands are diving deeper into the Indian market , Non metros.
Although the base is smaller, in tier II and III cities the sales growth rate is

around 20-30 per cent, while in metros it is 10 per cent.

Audi has a showroom on wheels that will be travelling around the

country(30 cities)
over the next two years.

Audi is following in the footsteps of fellow German rival BMW, which

launched a similar initiative three years ago.

According to Mercedes-Benz more than half of its sales emerge from

markets other than Mumbai and Delhi.

Taking the brand to cities like Karnal, Agra, Bhopal, Jamshedpur Dehradun,

Nashik, Visakhapatnam and Vijayawada.

Helps gauge the traction levels for respective brands- decide if a particular

market deserves a sales outlet or not and whether the town requires
servicing facilities.