DIY / Gardening

Household appliances
32.3

7.7

France is late : DIY/Gardening online sales proportion in Europe

France
UK
2%
6.70%

DIY market (2014)

188

DIY online sales forecast

(2014 vs 2019)

250
200

188

150
100
50
6
0

Online grocery
120
100
80
60
40
20
0

Forums
Monthly Visits
Members
Topics
Messages

Bricoleur du dimanche
450000

YouTube
YouTube channels
Subscribers

DIY & Home improvement

780,386
936679
https://www.youtube.com/user/DIYPerks
https://www.youtube.com/user/uarujoey
https://www.youtube.com/user/diytryin

23

Furnishing

Technology assets
9.9

15.1

DIY/Gardening market in France vs

35

32.3

30
25
20
15
10

7.7

5
0
DIY / Gardening

proportion in Europe
Germany
8%

DIY online sales (2014)

DIY forecast market (2019)

6
209

DIY online sales forecast in Bn

(2014 vs 2019)
209

31.35
6

Household a

Online grocery shopping sales (2014)

Online grocery shopping sales forecast (201

23
100

Online grocery shopping forecast in $Bn

3100000

120
100
80
60
40
20
0

100

1240000

23

Systme D

Bricolage L'internaute
440000
81313

51352
390358

Food

e.com/user/DIYPerks
e.com/user/uarujoey
e.com/user/diytryin

82,500

Video games
1265621

1179656

market in France vs other household equipment in bn (2014)

32.3

15.1
7.7

/ Gardening

Household appliances

9.9

Furnishing

Technology assets

France is late : DIY/Gardening online sales proportion in E

9%
8%

6.70%

7%
6%
5%
4%
3%
2%

2.00%

1% sales forecast (2019)

DIY online
31
0%

France

UK

ing sales forecast (2019)

MaisonBrico

Forum Constru
DIYnot
Ultimate Han Total
160000
1100000
390000
50000
2590000
272458
209413
37377
600561
5000
386210
77336
519898
20000
3788066
3311465
655103
8164992

Travel
1264387

line sales proportion in Europe

8.00%

70%

UK

Germany

Average audience share for primetime TV shows (France)

DIY
TV Series
Entertainment
Information
10.6%
42.70%
29.00%
17.90%
100%
http://tvmag.lefigaro.fr/programme-tv/article/television/82502/audiences-josephine-ange-gardien-la

Average audience share for primetime TV shows (France)

42.70%

45.0%
40.0%
35.0%

29.00%

30.0%
25.0%

17.90%

20.0%
15.0%

10.60%

10.0%
5.0%
0.0%

DIY

TV Series

Entertainment

Information

DIY is one of the most popular topics on YouTube

1,400,000

1265621

1,200,000
1,000,000
800,000
600,000

936679
780386

1179656

1264387

DIY is one of the most popular topics on YouTube

1,400,000

1265621

1,200,000
1,000,000
800,000

1179656

1264387

936679
780386

600,000
400,000
200,000
0
DIY & Home improvement

Food

YouTube channels

Video games
Subscribers

Travel

sephine-ange-gardien-largement-leader-scandal-peine-nt1-en-forme-.html

ws (France)

17.90%

Information

YouTube
1264387

YouTube
1264387

Travel