Organizational Communication: Relationships to Organizational Climate
and Job Satisfaction
Paul M, Muchinsky
The Academy of Management Journal, Vol. 20, No. 4 (Dec. 1977), 592-607.
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Mon Nov 76:30:16 2005Academy of Managemen Jounal
tnt, Vat 2, No.4 92407.
Organizational Communication:
Relationships to Organizational
Climate and Job Satisfaction’
PAUL M. MUCHINSKY
Towa State University
The purpose of this exploratory study was to examine
relationships among measures of organizational com-
mutication, organizational climate, and job satisfaction.
Six hundred ninety-five employees of a large public util-
ity constituted the sample. The results indicated that
certain dimensions of organizational communication
were highly related t0 both organizational climate and
fob satisfaction.
‘One of the most elusive organizational variables is that of communica-
tion, Because organizational communication is such a dynamic phenome-
non, it continues to be a difficult concept to measure (Porter & Roberts,
1976). Recently Roberts and O'Reilly (19742) developed an instrument
purportedly designed to measure organizational communication, They re-
ported that the instrument had desirable psychometric propetties and in
general proved to be a useful measute of organizational communication.
A subsequent analysis of the Roberis and O'Reilly communication ques-
tiounaire (Muchinsky, 1977} also yielded guarded support for the ine
strument. Roberts and O'Reilly concluded at the end of their study that
their questionnaire should be useful in relating communication to other rel-
evant organizational variables.
Recently many studies have examined variables related to organizational
climate. Examples of such studies include the influence of task activities
(Schneider & Hall, 1972), organizational structure (Schneider & Bartlett,
1970; Payne & Pheysey, 1971), and human relations training (Golem-
biowski, 1970; Hand, Richards, & Slocum, 1973). The results of these
Paul M. Muchinsky is Associate Professor of Psychology and Direcor of the Industria!
Relations Center, Towa State University, Ame, los
erlilsoiy a" posible by'& prant om the Graduate College of Towa State
miversity
21977 Muchinsky 593
studies and many others have been summarized and integrated in articles
that offered a theoretical treatise of organizational climate (Hellriegel &
Slocum, 1974; James & Jones, 1974; Schneider, 1975). On the basis of the
research reported in those articles, the authors have suggested that future
research on organizational climate should focus more upon variables which
directly influence the organizational life of the employee (as opposed to less
dicect vatiables as organizational structure). In the same vein, Lawler, Hall,
and Oldham (1974) have made the following suggestion: “The communica-
tion pattern(s) used by the organization has an immediate impact upon
the individual's life within that same organization and may be a vital, yet
currently unexplored, aspect of organizational climate” (Lawler et al., 1974,
p. 153)
While there are no previous empirical studies in the literature relating
climate to communication upon which to draw specific hypotheses, the
wealth of previous studies on organizational climate would suggest that cer-
tain dimensions of organizational communication would be related to cer-
tain dimensions of climate. For example, Campbell, Dunnette, Lawler, and
Weick (1970) report that many previous studies have identified the exis
tence of a climate dimension dealing with organizational structure. It seems
plausible that such a climate dimension should he related to an organiza-
tional communication dimension such as accuracy of communication, as
both dimensions assess characteristics of work procedures. Conversely,
other climate and communication dimensions share little conceptual co:
munality and thus should Jogically be unrelated. Schneider (1975) has
commented on the multidimensional nature of organizational climate and
has cautioned against the logic and practice of seeking a relatively sim-
plistic relationship between climate and other multidimensional variables.
Several studies (Johannesson, 1973; Downey, Hellriegel, Phelps, & Slo-
cum, 1974; LaFollette & Sims, 1975) have examined the relationships be-
‘tween dimensions of organizational climate and dimensions of job satisfac-
tion. On the basis of his results, Johannesson (1973) concluded that job
satisfaction and organizational climate were redundant concepts, while La-
Follette and Sims (1975) felt that the prevailing evidence on this topic did
rot warrant such conclusion,
A key component in the climate-satistaction controversy is the unit of
analysis, James and Jones (1974) offered a distinction between “psycho-
logical climate” and “organizational climate,” concepts which differ as a
function both of the level of explanation employed and of the focus of
measurement. According to James and Jones, organizational climate refers
(o attributes of an organization, a situational description, measured via
perceptual means. Psychological climate, on the other hand, refers to at-
tributes of an individual, a personalistic evaluation of events based upon
the interaction between actual events and the perception of those events,
‘The unit of analysis in “organizational climate” is the organization, while
the unit of analysis in “psychological climate” is the individual. However598 Academy of Management Journal December
‘Schneider (1975) has commented that in many instruments purportedly
designed to measure “organizational climate,” the unit of analysis is actually
the individual and not the organization. Johannesson (1973) and Guion
(1973) have criticized the concept of psychological climate, claiming that
conceptualization of organizational climate as an individual attribute
amounted to a “rediscovery of the wheel.” However James and Jones
(1974) go on to say that job satisfaction and perceived climate may be
dynamically related and still provide somewhat different sources of re~
lated information. That js, climate provides descriptive information, often
contaminated by satisfaction, while satisfaction provides evaluative as-
sesstnents,
This study was designed to be an exploratory investigation, examining
the relationships of organizational communication to job satisfaction on
the one hand and to organizational climate on the other. Most of the research
on organizational communication has been exploratory in nature a8 op-
posed to involving hypothesis testing (Porter & Roberts, 1976). The pre-
ponderance of exploratory research reflects our relatively limited con-
ceptual understanding of organizational communication. The relating of
communication measures to more theoretically established organizational
concepts is needed as a step in the process of theory development in com-
munication.
METHOD
Instruments
Organizational Commuorication—The measure of organizational com-
munication was the questionnaire developed by Roberts and O'Reilly
(1974a). The questionnaire consists of 36 items measuring 16 dimensions
of organizational communication, Eight of the dimensions consist of multi-
item scales scored on a seven-point Likert format: trust (three items);
influence (three items); mobility (two items); desire for interaction (three.
items) ; accuracy (three items); summarization (three items); gatekeeping
(three items); and overload (two items). Three of the dimensions consist
of multi-item scales requiring the respondent to indicate percentage of
time: directionality-upward (three items); directionality-downward (three
items); and directionality-lateral (three items). Four of the dimensions are
single-item scales requiring the respondent to indicate the frequency (per-
centage of time) various modes of communication are used: written; face-
to-face: telephone; and other. The last dimension consists of a single-item
scale scored on a seven-point Likert format indicating the degree of satis-
faction with communication in the organization, This dimension is a varia
tion of the GM faces seale (Kunin, 1955).
Three of the dimensions (trust in superior, perceived influence of the
superior, and mobility aspirations of the respondent) are considered to be
noncommuttication variables by Roberts and O'Reilly, but were included197 Muchinsky 595
in the questionnaire because they have becn repeatedly shown to influence
individual communication in organizations (e.g., Cohen, 1965; O'Reilly &
Roberts, 1974; Read, 1962; Roberts & O'Reilly, 1974b). These three non-
communication variables have been shown to be more independent of the
communication variables and more independent of each other (Roberts &
OReilly, 1974a)
Organizational Climate—The measure of perceived climate was Form
B of the questionnaire developed by Litwin and Stringer (1968). This ques-
tionnaire consists of 50 items scored on a four-point Likert format measur-
ing nine a priori dimensions of organizational climate. Because Sims and
LaFollette (1975) reported doubtful reliability and validity for the original
nine a priori dimensions, the 50-item questionnaire was factor analyzed via
4 principal factor analysis. The factor analysis yielded six derived climate
dimensions: interpersonal milieu; standards; affective tone toward man-
agement/organization; organizational structure and procedures; respon-
sibility; and organizational identification. The reliability and validity of the
derived climate factors were much greater than thase computed for the orig-
inal nine a priori climate scales. A complete description of the six derived
climate factors is reported in Muchinsky (1976)
Job Satisjaction—The measure of job satisfaction was the Tob Descrip-
tive Index (IDL) developed by Smith, Kendall, and Hulin (1969). It con.
sists of 72 items scored on a three-point scale measuring five dimensions of
job satisfaction: satisfaction with work; satisfaction with supervision; satis-
faction with pay; satisfaction with promotions; and satisfaction with
workers, Extensive research has shown the JDI to he a reliable and valid
measure of job satisfaction,
Subjects
The sample consisted of employees of a large public utility. Respondents
covered a broad spectrum of occupations, including various levels of ran-
agement, telephone operators, telephone service repaitmen, PBX installers,
technical, craft, and cletical personnel, The total size of the organization
(state-wide) was approximately 8,000 employees. A random sample of
1,160 employees was drawn by selecting every seventh employee from a
computerized listing of all employees. The three questionnaires were mailed
to the home of each employee. Subjects were instructed that the study was
sponsored by Towa State University, was not a company study, and their
responses were completely confidential, After one follow-up letter 695
(60 percent) usable questionnaires were returned, Forty-eight percent of the
respondents were male, 52 percent were female; their average age was 33
years, and their average tenure in the organization was 13 years.
Statistical Analyses
‘The means and standard deviations of the 16 communication dimensions,
six climate dimensions, and five job satisfaction dimensions were com-396 Academy of Management Fournat December
puted, The internal consistency reliability (coefficient alpha) was com-
puted for all multi-item scales. Correlations were computed between the
various dimensions of the three instruments. [The intercorrelations of the
climate dimensions are reported in Muchinsky (1976). The intercorrela-
tions of the communication and job satisfaction dimensions are available
from the author.] The pairwise deletion convention was utilized to exclude
cases containing missing values from the computations (Nie, Bent, & Hull,
1970),
RESULTS
Table 1 shows the means and standard deviations for the 27 dimensions
involved in the three measures, plus the internal consistency reliability for
the molti-item scales, It can be seen in Table 1 that eight scales fail to meet
a..70 criterion for adequate scale reliability. All of the JDI scales manifest
adequate reliability. Two organizational climate scales have reliabilities
fess than ,70: responsibility (.56) and standards (.54). Six organizational
communication scales have reliabilities less than .70: influence (69) over-
TABLE 1
Means, Standard Deviations, and Reliabilities of Three Variables
Variables £ ‘SD Reltabittey®
Feb Sutsfction
‘Setsfection with work 3354 a0,
Stlsfaction wilh mipervision 38 8
‘Suisfaetion with pay 1436 7
‘Satisfaction with Promotions 1206 ie
‘Seustaction with co-workers 38 56
Organizational Climate
inerpersonl sien uae 18
leds 3.65 4
Affective tone toward management/arganitation 4048 3
Organizational suclure and procedures 3450 a
Responaisty 680 56
Organizational identification 1206 a
Organtzational Communicadion
Trust 1442 a
nlaes 1398 63
‘7 93
Basire for interaction 52 @
Accuracy, laa 4
Sumiearization 34 0
‘Gatebecping ot ae
Overload S59 Pe
Directionaitvaupward 338 &
Directionalitydosnward i902 ct
Directonality-ateral, 4a 36
Wileen modality tas9
Facesto-face modality 4003
‘Telephone modality B35
Other enodalcy a
Satlsfaction wih communication 483
‘tnternal consistency rellaiity(coefcient pha) for mult-iter sees.7 Muchinsky 31
load (.67); desive for interaction (.63); directionality-upward (58); ac~
curacy (.54); and gatekeeping (.46)
Table 2 shows the correlations between the five dimensions of job satis
faction and the six dimensions of organizational climate. Of the 30 cor-
relation coefficients reported, only one was not statistically significant (p
< .05 or less). The only negative correlations between the wo measures
involve the standards organizational climate dimension. These results are
highly similar to the findings reported by LaFolletie. and Sims (1975) re-
garding the relationships between job satisfaction and organizational cli-
mate measures.
TABLE 2
Correlations Between Soh Satisfaction and Organizational Climate Varlablest
(Organizational Clima
‘Agective Organi
Tone. atonal Orgent.
es Inter Teed Stati el
Satirfacion "Mie Standards "ment “Cedires ‘lity fenton
Work 2 24 a 3§ ae 46
Supervision a @ a
Pay Bo losccoy HB 3 Ghee 38
Promotions 3 wise kp ie
Comores 38 Osten 36 BeOS
“All correlations signifieant (p <.001) unless otherwise noted,
Table 3 shows the correlations between the six dimensions of climate and
the 16 dimensions of organizational communication. Of the 96 correlation
coefficients reported, 45 (47 percent) arc statistically significant (p < .OL
oF p < .001). Some dimensions of organizational communication (e.g.
trust, influence, accuracy, directionality-downward, directionality-lateral,
satisfaction with communication) were significantly related to all or most
of the climate dimensions, while other dimensions of communication (e.g...
gatekeeping, overload, written modality, other modality) were unrelated to
any climate dimensions
Table 4 shows the correlations between the five dimensions of job satis-
Faction and the 16 dimensions of organizational communication, Of the 90
correlation coefficients reported, 43 (47 percent) are statistically signif-
icant (p < 01 or p < 001). The pattern of significant communication
job satisfaction correlations is similar to the pattern of significant com-
munication-climate correlations. The communication dimensions of trust,
influence, desite for interaction, accuracy, directionality-lateral, and satis-
faction with communication correlated significantly with all or most of
the job satisfaction dimensions, while the communication dimensions of
overload and written modality were not significantly related to any job satis-
faction dimensions.08 Academy of Management Journal December
TABLE 3
Correlations Between Organizational Communication and
Organizational Climate Variables
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TABLE 4
Corlins etn fa Sanction and Orgninaons
simian Varies
Fag Tas aa
Cron an mens Cor
ie : ge ie a
ue og Pas 8
Bee imeastn eH
ence ae Ee 8
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2 4 8 8
Bienen # “ck 8
MES RE ay the a
eect” a 2 4
Se os =8 au
eee
Ses ae ae sie
sega
spe 001137? Muchinsky 599
Table 5 summarizes the major organizational communication dimensions
that correlated significantly with hoth organizational climate and job satis-
faction dimensions. Only correlations that were significant at the O01 level
were included for presentation in Table 5. The majority of the significant
TABLE 5
Highly Related Organizational Communication, Organizational Climate,
‘and Job Satisfaction Dimensions
‘Organizational Commanication ‘Organizational Climate and Correlation
Dimensions Feb Satisfaction Dimensions Coefficient ®
Trust Touespersonal miieu
‘Alfedtve tone management /organization
Sieancauha Matec amt proceare
Oreunreational sdentiation
Satisfaction wits work
‘Siteeaeuon wth sperviion
Shlsfation with pay
Snlafetion with promotions
‘Satinfacuon with co-workers
Tmstuence Interpersonal milieu
‘Atenive fone rranagement organization
Sremnanaumetire an proces
Respond
Orgervsllonalideatieation
wore
persion
Satstiedon wth paw
Satstacton with promotions
Sataction wit comorkers
Desire fo interaction Tnverpersoal milieu
‘Affective tone manageenent/erganiztion
Setaction wah nore
aistaction with supervision
Sticfation with coworkers
Accuracy Inverpersonal mifew
‘Attica tone management ‘organization
Greacisasionsl eeuctre and procedures
Responsitiiy
Sretmnstione dentisesion
Satstaction we work
Stltaction iy ageeion
alstacton vit
Satitaction wite promotions
Station with Go-workers
Direstionality- downward ‘Afective tore management organization
Organiza tana Went cation
Satisfaction wey wore
Sausacton with supervision
Satsfaetion with promotions
Pivestionabity lateral Interpersonal mien
‘Aective (ane management/orgaizaton
‘Orpamseeional srcee and procedures
Rey ne
Snlations!identieation
Selhsios wih tore
sifaction with sipervsion
Salsfaetion wy
Setiacton wath promotions600 Academy of Management Journal ‘December
TABLE § (Continued)
“Orgenizational Commurdestion Organttaional Climate snd Corralaiion
‘Dimansions Lob Sausfection Dimensions Cooficient
Salisiation with communication Tuuerpeonal milieu 40
Afectve tone managemenc/organization 33
Organizational stroctire and procedures “42
Resporsaily 3
Organizational identestion si
Scdstaction with work ay
Setistetion wth supervision 4s
‘Suusaction with pay. 4
Setisfaction with promotions ds
Satisaction with Co-workers 28
* All correlations sigificaet, » < 001
correlations involved seven dimensions of organizational communication:
trust; influence; desire for interaction; accuracy; directionality-downward;
directionality-lateral; and satisfaction with communication.
DISCUSSION
Communication-Climate Relationships
Table 3 shows the correlations between the organizational communica-
on and perceived climate dimensions. Slightly less than half (47 percent)
of the correlations are statistically significant (p < 01 or p < .001). Two
of the more consistent correlates of perceived climate were the trust and
influence scales of the organizational communication questionnaire. How-
ever, these scales are really noncommunication variables which were in-
cluded in the questionnaire by Roberts and O'Reilly (1974a) because they
were found to consistently influence individual communication in arganiza-
tions, Both scales correlate highest with the climate factor affective tone
toward management/organization, a factor which identifies the way re
spondents perceive management (Muchinsky, 1976). As such, it seems
highly plausible that the respondent's perceived trust in the supervisor and
perceived influence of the supervisor would be highly related to the way the
respondent perceives management in general. These scales were also highly
correlated with most of the other climate dimensions. However, the third
noncommunication scale (mobility aspirations of the respondent) shared
little common variance with the climate dimensions.
‘A strong correlate of all but one climate dimension (standards) was the
communication dimension of satisfaction with communication. These signif
icant relationships seem to indicate that the respondent who has a positive
feeling about communication within the organization also has positive
feelings regarding the organization's psychological environment (inter
personal milieu), management in general (affective tone toward. manage-
ment), and the way employees identify with the organization (organiza-
tional identification). All of these variables seem to tap some affective
feclings and suggest that personal satisfaction with communication is re-
lated to perceptions of other organizational properties or practices. Strictly1977 Muchinsky 01
speaking, measures of organizational climate should be descriptive, not af
fective, in nature. However, as Payne, Fineman, and Wall (1976) have
commented, many climate items contain implicit evaluations such that af
fective and descriptive responses became blurred.
‘The accuracy of communicated information was also found to be highly
related to several dimensions of organizational climate, This series of rela-
tionships seems to be of particular conceptual importance, as accuracy is
not a variable assessing some affective fecling. That is, accuracy assesses
a dimension of organizational communication that appears to be more
objective than a dimension like satisfaction with communication, These cor-
‘relations suggest that the accuracy of communicated information has a di-
rect bearing on the way respondents perceive properties of an organiza-
tion. The potential importance of accuracy as a determiner of climate is
magnified by the fact that accuracy of communicated information is prob.
ably amenable to change and control within an organization. Studies that
focus on this variable in an experimental paradigm may yield some en-
couraging results in the area of creating organizational climates a la the
original Litwin and Stringer (1968) studies,
The communication dimensions of downward and lateral ditectionalities
also were significantly related to climate dimensions. Downward direction-
ality was positively and significantly correlated with the climate dimensions
of interpersonal milieu (.14), affective fone toward management (.26),
and organizational identification (.24). Conversely, the lateral directionality
was negatively and significantly correlated (—.20, —29, and —21) with
these seme three climate dimfensions, respectively. ‘The correlations for the
upward directionality were also positive as for the downward directionality,
‘but were not statistically significant (p < .01). While all of the correlations
involving directionality are not great in magnitude, they are consistent in
sign and suggest some systematic relationships between interacting, send-
ing, and receiving information (the three items comprising each direction-
ality scale) and climate perceptions,
The results, which showed such communication dimensions as gate-
keeping and overload being unrelated to organizational climate, may be
due to their relatively unreliable scale properties. Perhaps if these scales
were more internally consistent they would manifest some significant re-
lationships with perceived climate. By and large, the communication modal
ties (written, face-to-face, telephone, other) were unselated to perceived
climate. The relatively few significant correlations that were obtained were
small in magnitude and inconsistent in sign. Taken as a whole, the com-
munication-climate correlations suggest that certain aspects of organiza
tional communication are highly related to perccived climate, while other
communication dimensions appear unrelated to climate. The broad array
of correlations that differ in sign as well as magnitude, shown in Table 3,
spcak well to the fact that there is no one singular relationship between or-
ganizational communication and perceived climate,02 Academy of Management Journat December
Communication-Fob Satistaction Relationships
Table 4 shows the correlations between the communication and job satis.
faction dimensions. Slightly less than half (47 percent) of the correlations,
are statistically significant (p < .01 or p < .001). The trust and influence
scales from the communication questionnaire both correlated significantly
(p < .001) with each of the five dimensions of job satisfaction, As would
be expected, trust in superior correlated very highly (.72) with satisfac
tion with supervision. Similarly, perceived influence of the supervisor cor-
related with satisfaction with supervision (.48) and satisfaction with promo-
tions (.41), reflecting in part chat one’s supervisor is probably instrumental
in affecting promotions. The mobility aspirations of the respondent were
correlated slightly but significantly (p < .001) with satisfaction with
supervision (.12) and promotions (.14). In summary, the three noncom-
munication scales of the organizational communication questionnaire were
systematically related to the five facets of job satisfaction,
Satisfaction with communication was significantly (p < .001) correlated
with each of the five dimensions of job satisfaction, being most highly cor-
related with satisfaction with supervision (.45). Smith et al. (1969) have
defined job satisfaction as an “affective response,” and the data suggest
that one’s affective response to organizational communication is substan-
tially related ta the affective responses associated with other facets of an
employee's job.
The communication dimensions of summarization and gatekeeping had
some revealing relationships with job satisfaction. Summarization was posi-
tively correlated with job satisfaction, while gatekeeping was negatively cor-
related with job satisfaction. Summarization (the process of maximizing
important aspects and minimizing unimportant aspects in communication )
‘was significantly correlated with satisfaction with work, satisfaction with
supervision, and satisfaction with co-workers. It appears that summariza-
tion is basically a desirable practice insofar as it is positively correlated with
job satisfaction. However, gatekeeping (the process of selectively withhold-
ing information) appears to be an undesirable practice insofar as it is nega~
tively correlated with job satisfaction, These relationships raise the con-
ceptual question, namely when is summarization of information perceived
to be gatekeeping of information? The basic process of summarization is
positively correlated with job satisfaction, while the basic process of gate-
keeping is negatively corréiated with job satisfaction. However, both sum-
marization and gatekeeping are subjective (perceptual) measures, not
objective indices of actual organizational practice. In the process of sum-
macizing information (by the superior) for communication, obviously some,
personal judgment has to be exercised by the communicator regarding what
is important and what isn’t. What may be perceived as screening out un-
important information (e.g., summarization) in one case may be perceived
as the selective withholding of relevant information (e.g., gatekeeping) in
another case. That is, there may not be consensus between the communica-re Muchinsky 603
tor and recipient of communication regarding what constitutes relevant
versus irrelevant information, which in turn would result in differential
perceptions of summarization versus gatekeeping of information, It appears
that communication recipients do not want to be burdened with the task
of sifting out important versus unimportant information, but at the same
time do not want to have important information (as judged by the recip-
ients) withheld from them,
The communication dimensions of downward and lateral directionality
‘were both significantly correlated with job satisfaction, with the downward
direction being positively correlated with job satisfaction and the lateral
direction being negatively correlated with joh satisfaction. Employees who
are dissatisfied with their job may restrict their communication primarily to
their co-workers, The directionality-lateral dimension was significantly and
negatively correlated with every dimension of job satisfaction except sati
faction with co-workers. Employees who are more satisfied with their job
may be more desirous of engaging in vertical communication, as the down-
ward directionality variable was significantly and positively correlated with
satisfaction with work (.27, p < .001) and satisfaction with supervision
(.20, p <.001), Similarly, upward directionality was significantly and posi-
tively correlated with satisfaction with supervision (.12, p < .001). The
few significant correlations involving the. directionality-upward scale may
be due in part to the scale’ relatively low reliability. White none of the cor-
relations involving communication directionality were great in magnitude,
consistent and ostensibly logical correlations did emerge between these vari-
ables and the dimensions of job satisfaction.
Table 2 shows the cérrelations between the dimension of job satisfaction
and the dimensions of perceived climate. All of the correlations are posi-
tive except those involving the climate factor standards. These findings
directly support the results of LaPollette and Sims (1975) who also found
the only negative correlations between climate and job satisfaction occur-
ring with a climate factor they called “job pressure and standards”. The
‘overall pattern between the job satisfaction-climate correlations reported in
this study and those reported by LaFollette and Sims (1975, p. 267) are
highly similar. As Schneider (1975) tas stated, the JD measure of job
satisfaction contains both descriptive and evaluative items. Payne (1973)
and Smith, Smith, and Rollo (1974) have empirically demonstrated the
presence of both descriptive and evaluative items in the SDL Part of the
empirical overlap between climate and job satisfaction is most likely due
to the fact that climate measures often contain evaluative items (in addition
to descriptive items) (Payne et al., 1976) and satisfaction measures often
contain descriptive items (in addition to evaluative items) (Schneider,
1975).
In addition to the confusion surrounding the unit of analysis in climate te-
search (e.g., psychological climate versus organizational climate), it ap-
pears that some instruments which purport to measure “organizational”us Academy of Management Journal December
communication may not employ the organization as the unit of analysis.
Farace and MacDonald (1974) have stipulated four units of analysis for
‘organizational communication: individual; dyad; work-group; and organ-
ization. The Roberts and O'Reilly (1974a) organizational communica.
tion questionnaire is primarily a micro-oriented individual unit of analysis
instrument. In an attempt at convergent and discriminant validity, Roberts
and O'Reilly correlated their communication questionnaire with other
imjcro-oriented measures (overall job satisfaction (Kunin, 1955); leader-
ship consideration. (Stogdill & Coons, 1957); et cetera]. Missing from the
Roberts and O'Reilly questionnaire are items dealing with communica-
tion between departments or work groups, communication between branch
offices and the home office of the same. organization, et cetera. Pechaps a
more precise name for the Roberts and O'Reilly questionnaire is “individual
communication in organizations” rather than “organizational. communica-
tion”. Although theit instrument is reasonably sound psychometrically
(Muchinsky, 1977), it is not a complete measure of organizational com:
munication, (vis-a-vis Farace and MacDonald, 1974) insofar as the unit of
analysis is decidedly micro in nature.
Schneider (1975) has written extensively on the unit of analysis prob-
tem in organizational climate research. He offers the following statement:
When the decision has been made to ose climate a8 an index of each person's
‘psychology of tte orgameation” then it is appropriate 10 cevelon measures
in which individnals ate the unit of analysis, Foe example, a common sieteay
torwite a set of somewhat molar descriptors, edminster them to people
jn an organization and factor anglyze the ressitant itenvitem correlation
‘ates. Tis clear thatthe resultant factors wi reflet the advil eecences
in the way people report the system's practices and. procedures. These factors,
because they represest iraividuel diferences should not be used i esearch
hen the choren unit of ensiysis is other than the individual