POINTERS IN

EVALUATING A
PROJECT STUDY
Principles of Marketing
Market Study
Pointers In Evaluating A Project Study
Market Study

 Is there demand for my product?

 Can my marketing program effectively?
Market Study

 The answers to the two basic questions

mentioned above greatly affect the feasibility
of the project.

 A negative response to either question

prevents the project from materializing.
Technical Study
Pointers In Evaluating A Project Study
Technical Study

 Product Quality
 Resource availability and accessibility
 Optimal use of resources to produce the
highest possible quality at the lowest possible
cost.
Financial Study
Pointers In Evaluating A Project Study
Financial Study

 The entire study practically boils down to a

question of Profitability
Financial Study

 It is a measure of net income as a percentage

of sales.
 It takes other factors into consideration
particularly revenue.
Financial Study

 Are there enough sources for the initial capital

requirements?
 Are the financing arrangements and terms
reasonable and viable?
Financial Study

 Financing would not be a troublesome item if

the previous aspects of the project study yield
favorable conclusions.
Socio-Economic Study
Pointers In Evaluating A Project Study
Socio-Economic Study

 Determining whether society and the economy

derive net positive gains from the project.
Socio-Economic Study

 Government projects at times ignore

profitability for as long as socio-economic
desirability is achieved.
 Private entities in general do not feel inclined
to do the same.
Organization and Market Study
Pointers In Evaluating A Project Study
Organization and Market Study

 Is the organizational setup optimally

effective?
 Are the recommended key officials the best
qualified under the circumstances?
Organization and Market Study

 The organizational framework is the link

between planning and implementation.
 Remember that the plan is only as good as the
implementors.
Final Note
Pointers In Evaluating A Project Study
Final Note

 After going through its major components,

one must evaluate the project study as a
whole.
Final Note

 He adds “gut free” to his qualitative

perceptions.
 He supplies what the project study may have
issued out or could not systematically
comprehend.
Final Note

 The project study need not be the sole basis

for making decisions, however the scientific
and systematic foundation for decision-
making.
 It is really a guideline, not an imposition.
Final Note

 The recommendation of a project study can

either be further upheld or reversed by
qualitative insights or “gut feel”.
 A lot would depend on the project evaluator’s
sense of perspective.
END
Pointers In Evaluating A Project Study