MASLOWS

NEED
HIERARCHY
THEORY

ABRAHAM MASLOW

Abraham

Maslow proposed this theory

Explained why people are driven by
particular needs at particular times
Human needs are arranged in a
hierarchical order
People will try to satisfy their most
important needs first
When a person succeeds in satisfying an
important need, he will then try to satisfy
the next important need.
5 human needs

PHYSIOLOGICAL NEEDS

SAFETY OR SECURITY NEEDS

PHYSIOLOGICAL NEEDS

SOCIAL NEEDS
SAFETY OR SECURITY NEEDS
PHYSIOLOGICAL NEEDS

ESTEEM NEEDS
SOCIAL NEEDS
SAFETY OR SECURITY NEEDS
PHYSIOLOGICAL NEEDS

SELF
SELF
ACTUALISATIO
ACTUALISATIO
N
N NEEDS
NEEDS

ESTEEM NEEDS
SOCIAL NEEDS
SAFETY OR SECURITY NEEDS

PHYSIOLOGICAL NEEDS

HUMAN NEEDS
1.Physiological needs : basic requirements for human
survival
2. Safety needs : Personal security, Financial
security, Health and well-being, Safety net against
accidents/illness

3. Social needs :
Friendship, Intimacy,
Family
4. Esteem needs : need
to have self esteem and
self-respect

5. Self actualisation needs

: a person's full potential
is and the realization of
that potential