PROJECT REPORT

ON

RESEARCH STUDY ON MARKETING STRATEGY

ADOPTED BY AXIS BANK
M.COM I BANKING & FINANCE
2015-2016

SUBMITTED BY
ASMITA ANANT JADHAV
ROLL NO B/18

PROJECT GUIDE:
PROF. DR. AMIT PRAJAPATI
SUBJECT: STRATEGIC MANAGEMENT

Peoples Education Societys

DR. AMBEDKAR COLLEGE OFCOMMERCE AND ECONOMICS
WADALA, MUMBAI- 400 031.

ACKNOWLEDGEMENT

I hereby acknowledge all those who directly or indirectly helped me to draft the
project report. It would not have been possible for me to complete the task without
their help and guidance. It is my great privilege to thank Dr. Ambedkar College of
Commerce and Economics.
First of all I would like to thank the principal Dr. AMIT PRAJAPATI and the
coordinator Prof. Sanjay H. Khaire who gave me the opportunity to do this project
work. They also conveyed the important instructions from the university from time
to time.
I am thankful to all those persons who co-operated with me. They not only
rendered time out of their busy scheduled but also answered my queries without
hesitation.
I must mention my hearty gratitude towards my family, other faculties and friends
who supported me to go ahead with the project.

Place: MUMBAI

Date:

(Signature):

Peoples Education Societys

DR. AMBEDKAR COLLEGE OF COMMERCE AND ECONOMICS
WADALA, MUMBAI- 400 031.

CERTIFICATE
This is to certify that, Miss. Asmita Anant Jadhav of M.Com - I
Banking and Finance Semester I (2015-2016) has successfully
completed project on RESEARCH STUDY ON MARKETING
STRATEGY ADOPTED BY AXIS BANK, under the guidance of Prof.
Rahul Shah.

(Principal)

(Project Guide)

(Co-ordinator)

(External Examiner)

DECLARATION
I Miss. Asmita Anant Jadhav the student of Dr. Ambedkar College of
Commerce & Economics, studying in M.Com I Banking & Insurance
(Semester I), hereby declare that I have completed the project report on
RESEARCH STUDY ON MARKETING STRATEGY ADOPTED
BY AXIS BANK in the academic year 2015-2016.
The information submitted is genuine and practical to the best of my
knowledge.

Place: ______________
Ketan Kiran Prabhu
( Roll No.B/18/)
Date:_________________

Index
SR. NO
1
2

CONTENTS
AXIS BANK (BANKING IN INDIA)
INTRODUCTION OF AXIS BANKS

PAGE NO.
1
4

Business Description:
3
4
5

REVIEW OF LITERATURE
RESEARCH METHODOLOGY
ANALYSIS OF DATA

13
17
23

CONCLUSION

46

BIBLIOGRAPHY

47