Jessica D.

Cauthen
1573 Salley Road

Salley S.C. 29137

(803) 653-2431

cauthenj7@mailbox.winthrop.edu

EDUCATION
Bachelor of Science in Integrated Marketing Communication (IMC)
Dec. 2015
Winthrop University ; Rock Hill, S.C.
Courses Taken: Public Relations Pr inciples, Public Relations Wr iting & Pr oduction, Adver tising Pr inciples,
Promotions Management
SUMMARY OF SKILLS
Multi-faceted in all media: social media, marketing, filming, editing, and writing
Skillful in professional and creative photography
Proficient in Adobe Creative Suite (Illustrator, InDesign, Photoshop), Microsoft Office, and iMovie
Team leader in diverse settings and building team moral
Expertise in developing and implementing marketing strategies
Experience in leading multiple teams and presentations in a professional setting
Adept in planning and implementing special events and programs
Can coordinate qualitative research studies like one-on-one interviews or focus groups
Mass Communication Research Symposium
Advertising Principles: Amelies Business Report
Target Audience Researcher
Used MRI database to determine the target audience for a new location for Amelies French Bakery.
Developed Promotional Campaign

RELATED EXPERIENCE
Rock Hill Parks Foundation Intern
Rock Hill Parks Foundation
Assisted with mailings, print production
Communicated and built relationships with current or prospect clients
Sourced and managed sponsorship opportunities
Worked BMX Supercross Games
Historian
The Lambda Kappa Chapter of Sigma Gamma Rho Sorority Inc.
Updated archives and photographed all events
Created and distributed flyers
Monitored social networks: Facebook, Twitter, Instagram, and Dropbox
Created a social media schedule
Fall Into Fashion: Worn, Tossed, and Found, People Coordinator
Public Relations Principles Fundraiser
Liaison between public relations class and the public
Raised over 500 dollars
SCHOOL INVOLVEMENT
-Sigma Gamma Rho Sorority Inc.
-AMA (American Marketing Association)

April 2015

Sept. 2015 Current

Jan. 2015-May 2015

Aug. 2014-Dec 2014

-WASA (Winthrop African Student Association)

-S.O.A.R. (Serving Others and Reflecting)