Success Through Diversity

Fall 2015 October Edition

THE LATINO
BUSINESS JOURNAL

Our vision is to be recognized as the premier

diverse business organization at UC Berkeley
that successfully transitions its members into
corporate America and the Walter A. Haas
School of Business

Success Through Diversity

Fall 2015 October Edition

Contents

1
Staff Box
Newly Formed Committees
Battle For Glory
2
2
3 Members Share Their Summer Stories 3
Newcomers, Continuing Members
5
Reflect on Their Path to LBSA
5
7
7
Latino Food Joints to Explore
8
8
Fall Board 2015
9
9
Sponsors
1

Staff Box
Manny Flores
Editor-in-Chief

Rodolfo Higa
Managing Editor

Randy Rivera
Gisselle Godinez
Publication Design Editor Copy Editor

Christine Castro
Elvys Morales
Co-Director of Media Co-Director of Media

Success Through Diversity

Fall 2015 October Edition

Newly Formed Committees

Battle For Glory

By Rodolfo Higa

After several nights and
days of suspense, LBSAs members eventually received their
committee admissions. A few
results came as a shock to members, while other conclusions
were highly foreseeable.

Nevertheless, the newly
admitted committee members
quickly had to get on the same
page, in order to prepare for
some friendly competition at the
Battle of the Committees event,
held Sept. 23. The event served
as an opportunity for members
to familiarize themselves with
one another, as they competed in
several contests.

Board members and committee members were quickly
split into six groups, with each
individual garbed in their respective team colors. The teams then
duked it out in a series of four
different competitions.
The first event consisted of
teams scrambling in front of University Library, as they attempted

to pop the balloons attached

on each others ankles, under a
limited amount of time. The task,
however, was not as easy as a
few members may have initially
expected because they had to
protect their own balloon from
meeting an unfortunate end. In
the end, only one team earned
the bragging rights, albeit temporarily.
Once everyone regained their
composure, the committees
moved on to the next task. The
teams were once again given a
small amount. But this time they
had to hastily create a costume
using nothing but toilet paper,
after which they showcased their
outfits in a runway-style fashion
show.

Memorial glade eventually became its own theatre, as
each committee was assigned
the challenge of performing a
short skit of a popular movie
with very little time to prepare.
The audience roared with laughter as blockbuster hits, such as

Frozen, Straight Outta Compton

and Titanic, were parodied by the
talented LBSA actors.

After everyone gathered
their breath, the event of the
night closed with a hectic relay
race, in which teams battled to
created the best joke, while performing various wacky stunts.

Both new and returning
LBSA members enjoyed the
event.

I thought it was really
fun, said the Director of Community Affairs, Waki Gojo. I got
to know my committee members
and other LBSA members a little
more, and I got to see their fun
side!

David Aguilar, a freshman
and newcomer, was excited for
the upcoming year, following the
event.

Ive been planning on
coming to LBSA for awhile, so
putting names to faces and experiences and connections was all
definitely a good thing, Aguilar
said.

Success Through Diversity

Fall 2015 October Edition

Success Through Diversity

Members Share Their

Summer Stories
By Christine Castro and Randy Rivera
What did LBSA do over the summer? Several of its members had diverse educational experiences, which
range from traveling to Ireland to interning with prestigious companies. Here are a few of their stories:

Rosie Serrato

Rosie Serrato, a business
administration major with a concentration in global management,
spent a portion of her summer
as an intern at EY, a professional
services firm located in San Francisco. This eight-week internship
introduced her to different aspects
of the accounting industry, such

as auditing and
investing.
Working at
a multinational
firm gave Serrato experience
in her intended
field of business
management.
The junior was
assigned a
different project every week,
including college mapping and
community service. These different tasks forced Rosie to utilize her
leadership skills in order to make a
lasting impression on her employers.

The best thing was that it
gave me the opportunity to take
initiative, Serrato said.

Fall 2015 October Edition

Additionally, she established relationships with professionals by working with audit
teams and companies, which introduced her to firsthand experience
working with financial statements,
advising and auditing assurance.
These tasks allowed Serrato to
learn new skills she will be able to
apply to her career.

Apart from the professional
experience she gained from her
internship, Serrato was also able to
meet interesting people with similar interests. They built intimate
relationships through excursions
around the Bay Area, after their 9
hour work shifts at EY and bonding through social events, such
as a golfing, which gave her the
opportunity to leave her comfort
zone by trying a new sport.

Roxana Gonzalez

Liliana Lopez

SVP of Internal Affairs
Liliana Lopez ventured to Dublin,
Ireland for a memorable summer
experience. Lopez attended University College Dublin, which she
describes as modern and huge.
She took a history class about Irish
culture, which included visiting
the National Museum of Ireland
and watching a play at the Abbey
Theater. Her study-abroad experience consisted of interning at
Mount Street Group, a local investment and insurance company. She

learned about the European Stock

Exchange and the corporate world.

Although she found this
experience to be rewarding, Lopez
realized that insurance was not
the best fit for her. Apart than the
educational experience, she was
fascinated by the Irish culture.

Nightlife is crazy, Lopez
said. Everything closes like at 5 or
6 am.

She described the Irish
people as being friendly and
laid back, but to her surprise,
Dublin is not just an Irish community.

Dublin is more diverse
than the Bay Area, which is hard to
imagine, Lopez said.

During her time in Ireland,
she met people from Brazil, Australia, Africa and other parts of
the world. Overall, Lopez had an
amazing time making friends and
living the Irish life.

Her experience even
inspired her to work at UC Berkeleys study-abroad office. Lopez
recommends her fellow LBSA
members to study abroad too!

different personalities, and she

dealt with unexpected challeng
Junior Roxana Gonzalez, a
business administration and media es.

Gonzalez explained that
studies double major, secured an
the interns had the chance to
internship with PWC, a tax, audittravel to Texas and Washington
ing and advising services compaD.C for a week. In Texas, she
ny in San Jose.

The internship required her worked with the National Eleto work with the executive services vate Program, which allowed her
to meet with other students who
team, where she worked on many
wanted to intern with PWC. In
different projects with other inD.C., she participated in a case
terns. One of her tasks consisted
competition with interns from
of facilitating workshops on the
Google database, a procedure that other branches of the company. She also participated in the
the company recently adopted.
Give Back program, in which

Gonzalez also worked
she taught financial literacy to
with a Seattle branch on other
low-income high school stugroup projects. In the process, she
dents in the D.C. area. Gonzalezs
learned how to deal with the chalexperience was rewarding, as it
lenges of working with a team in
was her second time interning
a different location. She said that
with PWC. She was very pleased
this was an important component
with her internship experience.
of her internship because of the
She became more familiar with the
skills she picked up. Additionally,
Gonzalez learned how to work with company and had the chance to

network with other professionals.

Gonzalezs advice to LBSA
members is to network early on,
explore different sectors of business, avoid being shy, ask for help
and maintain a good work ethic.

Fall 2015 October Edition

Newcomers,
Reflect on Their
Marlyn Banuelos

Marlyn Banuelos is
a sophomore, who plans
to double-major
in film studies and media studies. Banuelos first
learned about LBSA through
one of her friends, who told
her about the networking and
personal growth opportunities that the organization had
to offer.

The sophomore joined
the marketing committee this

semester as a way to improve

her skill set. If she had to
describe LBSA in one word, it
would be multi-tasking.

Every week we are
doing something different,
Banuelos said. LBSA is like
a swiss-army knife, it is inclusive for everybody. It doesnt
matter if youre going into
marketing, straight-up business or the social media way,
they have a place for you.

Rookies

Jorge Miguel

Jorge Miguel is a newcomer who recently transferred to UC
Berkeley. He is currently studying
business administration at the
Walter A. Haas School of Business.
Miguel first learned about LBSA
through social media,

I initially found out about
LBSA through Facebook, Miguel
said. I saw that a couple of my
friends were attending the kick-off
and I decided to look into it.

Because this is his first
semester at Cal, Jorge was actively looking for an organization to
be a part of. He later realized that
LBSA appealed to him the most, so
he joined the Community Affairs
Committee.

So far, Miguels favorite
event has been the Career Roundtable. He believes the event provided him with a great opportunity
for networking, and he enjoyed the
location and its casual atmosphere.

Miguel hopes that LBSA
will help him gain a sense of
community, as well as give him the
experience for life beyond Cal. He
also believes that LBSA has the
ability to positively affect Cal and
the local community, and he hopes
to be a major factor in this.

Jorge describes LBSA in
one word: special.

It really is a special organization, and it is so diverse, Miguel
said. They do so many different
things.

It really
is a special
organization,
and it is so
diverse.

Success Through Diversity

Fall 2015 October Edition

Continuing Members
Path to LBSA.

Veterans

Success Through Diversity

Bryan Majano

Bryan Majano is a fourth year, who plans to
major in political economy.

Majano found out about LBSA during the
spring semester of his sophomore year. At that time,
he was uncertain about pursuing a career in business, so he chose to use LBSA as an avenue for exploring his options. The senior was primarily attracted by the sense of familia he felt in LBSA, given
that the Latino population at Cal isnt very large.

One of Majanos favorite events so far has been
the member retreat. He felt that it was a great opportunity to bond with members and further develop
a closer community in LBSA. Overall, Bryan enjoys
being part of an organization that is composed of
people with a multitude of backgrounds and interests.

This year, Majano hopes that LBSA will continue to aid him with the opportunity
to network and develop relationships with alumni.

He describes LBSA in one word: inspirational.

It is a stepping stone to get to do what you want to do, Majano said. We have the
alumni and the resources to go in your choice of industry, give back to the community
and accomplish what you want to accomplish.

It is a
stepping stone
to get to what
you want to
do.

Yessi Gonzalez

Yessi Gonzales is an intended business administration and
dance double major.

After learning about LBSA
through one of her peers last
year, she opted to check out the
organization. Gonzales attended
her first event at a J.P. Morgan
workshop. She quickly realized
that LBSA is a gold mine for networking opportunities.

The experience led her to
join the National Affairs and
Community Affairs Committees
last year, and she joined the Marketing Committee this semester.

Gonzalez feels that LBSA has assisted her tremendously by helping her
secure an internship with Deloitte.

Gonzalez describes LBSA in
one word: communication.

If you dont say anything,
your voice isnt heard, Gonzalez
said. If you go to a professional
meeting or a Wednesday workshop,
[and] you dont go up to the professionals, you wont get anything out
of it.

Gonzales said that individuals get what they put in, and thankfully, LBSA encourages initiative
a vital skill in corporate America.

Success Through Diversity

Fall 2015 October Edition

Latino Food Joints To Explore

By Gisselle Godinez
One of Berkeleys most underrated qualities is its diverse food selection. From multi-ethnic restaurants to latenight eateries, the options are endless for a delicious meal. As a result, it could be difficult to choose, especially
when it comes to Latin American cuisine.
If you havent been able to find a Latino eatery to call home, here are four great suggestions
Tacos Sinaloa
2384 Telegraph Ave.

Stepping into the newly established Tacos Sinaloa on Telegraph
Avenue is like entering a taqueria in the
Southern part of Los Angeles. A Spanish influence is prevalent in the establishment, large plastic dispensers with
aguas frescas sit on the front counter
and Tapatio hot sauce bottles are within
arms reach. Originally a taco truck in
East Oakland, Tacos Sinaloa has become
a hotspot in the Bay Area. With its new
location literally situated less than two
Arriba Peru
2556 Telegraph Ave. #14

Not feeling Mexican but craving a
home cooked Latin American meal? In that
case, walk a few blocks down Telegraph
to Arriba Peru, a South American restaurant specializing in Peruvian cuisine. The
establishment serves anything from lomo

minutes from Sproul Plaza, its difficult to

avoid that late-night Mexican taco craving.
With a menu boasting a variety of meat
cuts, including carne asada, carnitas, lengua, shrimp and fish, you cant go wrong
with your selection. From loaded super
burritos to several vegetarian options, this
taco joint has nearly every Mexican dish
to satisfy your appetite. Pricing each taco
at a mere $2, Tacos Sinaloa is definitely
budget-friendly for its college student
clientele. Next time you have a craving for
authentic Mexican tacos, Tacos Sinaloa is
the place to go.

saltado to fried plantains. Despite its simplistic dcor and petite interior, the cozy
atmosphere provides authentic Peruvian
comfort food. Having tried the tallarines
verdes con bistec empanizado, freshman
Rodolfo Higa approves the menu, claiming
that the food is authentic. The food tastes
good, and thats what matters, Higa said.

Platano:
2042 University Ave

Central America has made its way
to Berkeley. Having first opened its doors in
2006, Platano has brought Salvadoran cuisine
to bear territory. Serving everything from
yuca cosida to a variety of pupusas, the
possibilities at Platano are endless. Despite
its moderately priced food, the menu selections are definitely worth the money.
Cancun Sabor Mexicano
2134 Allston Way

Step aside Chipotle! Cancun is
in the house! As a hole-in-the-wall Mexican food joint, Cancun Taquerialocated on Northsideoffers Mexican food
at its finest. Whether you prefer heavy

dishes or healthier options, Cancuns

menu selection is plentiful. With a
vast selection of salsas to compliment
your meal, the restaurants use of local
grown produce, generous portions and
reasonable prices are what make it a
go-to Mexican restaurant in Berkeley.

Success Through Diversity

Fall 2015 October Edition

FALL BOARD 2015

Brenda Rocha
President

Bryan Majano
SVP of External Affairs

Liliana Lopez
SVP of Internal Affairs

Nazgol Adeli
VP of Finance

Rosy A. Garcia
VP of Alumni Relations

Mary Perez
VP of Professional Development

Xiu Ying Li Yu
Executive Administrator

Paven Dhanoa
Director of Operations

Amineh Beltran
Co-chair of Marketing

Julian Gamboa
Co-chair of Marketing

Cammie Hill
Director of Academics

Victor Espinoza
Director of Social Affairs

Alec Lepe
IT Operator

Manny Flores
Historian

Waki Gojo
Director of Community Affairs

Phi Nguyen
Director of National Affairs

Success Through Diversity

Fall 2015 October Edition

Thank you for all your contributions

and commitment to LBSA!