ALLAMA IQBALOPENUNIVERSITY, ISLAMABAD

(Commonwealth MBA/MPA Programme)

Course: E Commerce (5576)

Semester: Autumn,

2014
Level: COL MBA/MPA Programme

Total Marks:

100

ASSIGNMENT No. 1

by

FAISAL SAFDAR KHAN

ROLL NO. AW565146

Assignment #1
Code 5576

Roll No. 565146

(Faisal Safdar Khan)

Q.1 What is E-Commerce? Discuss its role in business in Pakistan. Describe

and discuss the framework for E-Commerce and its major components.
(20)

E-COMMERCE

ROLE OF E-COMMERCE IN PAKISTAN

FRAMEWORK & MAJOR COMPONENTS

E Commerce

Page 1 of 28

Assignment #1
Code 5576

Roll No. 565146

(Faisal Safdar Khan)

Q.2 Compare the two and three tier Web Client server architectures, and
indicate the role of each tier in each architecture. Which architecture is
the most likely candidate for an electronic commerce site.

(20)

TWO TIER WEB CLIENT SERVER

ROLE OF TWO TIER WEB CLIENT SERVER

THREE TIER WEB CLIENT SERVER

ROLE OF THREE TIER WEB CLIENT SERVER

E Commerce

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Assignment #1
Code 5576
Q.3

Roll No. 565146

(Faisal Safdar Khan)

Why are programs such as CGI scripts and java programmes that run
on client machines or on a web server considered security threats?
Explain how programs could breach security. Do Java script programs
pose an equally serious security risk?

(20)

CGI SCRIPTS

JAVA PROGRAMMES

SECURITY THREATS & RISKS

E Commerce

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Assignment #1
Code 5576

Roll No. 565146

(Faisal Safdar Khan)

Q.4(a) Discuss some of the interactive web technologies that enable the
interactive functions of internet, which is essential for E-Commerce
websites.

(20)

INTERACTIVE WEB TECHNOLOGIES

E Commerce

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Assignment #1
Code 5576

Roll No. 565146

(Faisal Safdar Khan)

Q.4(b) The commercial viability of e-mail model has been questioned in its
current implementation and in the current state-of-the-art market and
many malls have even gone out of business. Discuss possible reasons
leading to the downfall of the e-mail model.

(20)

E-MAIL MODEL

DOWNFALL OF E-MAIL MODEL

E Commerce

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Assignment #1
Code 5576

Roll No. 565146

(Faisal Safdar Khan)

Q.5 What are the pitfalls of the pure-play mode of B2C e-commerce?
Discuss how B2C e-commerce strategy can be repositioned to combine
the strength of both physical and virtual business channels in the click
and mortar mode of operations.

(20)

PURE-PLAY MODE OF B2C E-COMMERCE

DRAWBACKS OF PURE-PLAY MODE OF B2C E-COMMERCE

CLICK AND MORTAR MODE B2C E-COMMERCE

E Commerce

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