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The Ken Roberts Company - Amazing Technique For Success
The Ken Roberts Company - Amazing Technique For Success
The Ken Roberts Company - Amazing Technique For Success
Overview
This letter takes an incredibly unusual approach to a hard-to-sell product it never actually tells
what the product is! How? Not only with a very personal tone and great storytelling, but also with a
methodical effort to isolate and overcome objections. Plus, the very exclusive velvet cord lead.
I write to you today only because I want to, it says.
This may
be the most
relentless
Velvet
Cord lead
Ive ever
seen!
Page 106
The ragsto-riches
story is
a classic.
And very
effective.
Page 107
So
mysterious.
But
intriguing
too ...
Page 108
Notice how
he lifts the
responsibility
for past failures
away from the
reader?
Page 109
This
whole
letter is
Indirection
brought
to an
art form ...
... He starts
with a
call for
success
stories
then
promises
to make us
successful
to get them!
Page 110
He gives
us a vivid
picture of
how well
feel once
we succeed.
Very well
done ...
Page 111
Never have
I seen
someone
turn the
cost of
directmailing
into a
credibility
booster.
Clever ...
Page 112
Why so
much detail
about the
work hes
done for us?
Because it
makes us
feel we
owe him ...
Page 113
Page 114
The best
part of this
letter He
knocks
down
every
objection.
Page 115
Page 116
Heres
The
Gauntlet.
The writer
practically
dares you
to accept!
Page 117
Whats a
lookey-loo?
I dont know,
but it adds to the
letters charm ...
Page 118
The Velvet
Cord again
Dont
subscribe if
youre not
up to it!
Page 119