CORPORATE SOCIAL RESPONSIBILITY

Members:
1. Palma, Adam
2. Alcanar, Benjie
3. Charles

GROUP 3

TOPIC: Progressing from CSR to brand integrity

OBJECTIVES OF THE PRESENTATION:
a. To discuss the importance of patriotism towards Filipino-made goods and its impact to
the economy
b. To get a deeper understanding of how marketing builds brands
c. To understand the relationship of CSR to brand building
PRESENTATION OUTLINE
I.

Introduction of the topic 3 minutes (Adam)

a. Report objectives
i. Proudly Filipino made
ii. What is marketing?
iii. What is brand-building?
b. Discussion flow
i. 12 Little Things
ii. Definition of terms
iii. CSR uses

II. 12 Little Things We Can Do for Our Country: Dont buy smuggled goods. Buy Local. Buy
Filipino 7 minutes (Adam)
III.

Definition of terms in the topic 4 minutes each sub-topic (Benjie)

a. Progress
b. Social
c. Responsibility
d. Integrity
e. Brand

IV.

Corporate Social Responsibility review 5 minutes each sub-topic (Charles)

a. History of CSR
b. Uses of CSR
c. Global companies using CSR
d. Local companies using CSR

V.

Case Studies 7 minutes (Adam)

a. Jollibee Branding

VI.

Conclusion / Summary 3 minutes (Adam)

a. Summary of report objectives
b. Pose a challenge for all