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    Market Leader-LG - Godrej - Second Most Popular Brand - Samsung & Whirlpool Lag Behind

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    Sridharan Ravi
    LG is the market leader for home appliances in India, while Godrej is the second most popular brand. An image profile analysis found that LG is closest to the ideal product, with Whirlpool getting the second preference. A perceptual map showed unstructured positioning patterns for brands other than LG and Whirlpool in the home appliance market.

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    Market Leader-LG - Godrej - Second Most Popular Brand - Samsung & Whirlpool Lag Behind

    Uploaded by

    Sridharan Ravi
    13 views3 pages
    LG is the market leader for home appliances in India, while Godrej is the second most popular brand. An image profile analysis found that LG is closest to the ideal product, with Whirlpool getting the second preference. A perceptual map showed unstructured positioning patterns for brands other than LG and Whirlpool in the home appliance market.

    Original Description:

    Positioning Map of refrigirators

    Original Title

    My Dps Positioning

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    LG is the market leader for home appliances in India, while Godrej is the second most popular brand. An image profile analysis found that LG is closest to the ideal product, with Whirlpool getting the second preference. A perceptual map showed unstructured positioning patterns for brands other than LG and Whirlpool in the home appliance market.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    13 views3 pages

    Market Leader-LG - Godrej - Second Most Popular Brand - Samsung & Whirlpool Lag Behind

    Uploaded by

    Sridharan Ravi
    LG is the market leader for home appliances in India, while Godrej is the second most popular brand. An image profile analysis found that LG is closest to the ideal product, with Whirlpool getting the second preference. A perceptual map showed unstructured positioning patterns for brands other than LG and Whirlpool in the home appliance market.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 3

    Brand Awareness &Market

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    Market Leader- LG
    Godrej- Second most popular brand
    Samsung & Whirlpool lag behind

    Image Profile Analysis


    LG- Closest to the
    Ideal Product
    Whirlpool gets the
    Second preference
    Unstructured
    positioning pattern
    for other players

    Perceptual Map

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