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  • Past Data Projections Year 1 Year 2 Year 3 Year 4 Year 5 Year 6 Year 7 Year 8

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    Debalina Ghosh
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    The document provides sales forecasting data for MRF tyres and Surf detergent. For MRF tyres, it gives past sales data from years 1-8, including the number of tyres per car and projected demand for tyres over the next 4, 6, and 8 years. The total demand for tyres is projected to increase from 24,250,000 in year 1 to 25,000,000 in year 8. For Surf detergent, it lists quantitative data and other information needed for sales forecasting, such as market share and income data. It also provides assumptions for a multiple regression model to forecast Surf sales based on sales growth, disposable income, and industry C

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    Original Title

    Group6 Sales Forecasting

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    The document provides sales forecasting data for MRF tyres and Surf detergent. For MRF tyres, it gives past sales data from years 1-8, including the number of tyres per car and projected demand for tyres over the next 4, 6, and 8 years. The total demand for tyres is projected to increase from 24,250,000 in year 1 to 25,000,000 in year 8. For Surf detergent, it lists quantitative data and other information needed for sales forecasting, such as market share and income data. It also provides assumptions for a multiple regression model to forecast Surf sales based on sales growth, disposable income, and industry C

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    20 views2 pages

    Past Data Projections Year 1 Year 2 Year 3 Year 4 Year 5 Year 6 Year 7 Year 8

    Uploaded by

    Debalina Ghosh
    The document provides sales forecasting data for MRF tyres and Surf detergent. For MRF tyres, it gives past sales data from years 1-8, including the number of tyres per car and projected demand for tyres over the next 4, 6, and 8 years. The total demand for tyres is projected to increase from 24,250,000 in year 1 to 25,000,000 in year 8. For Surf detergent, it lists quantitative data and other information needed for sales forecasting, such as market share and income data. It also provides assumptions for a multiple regression model to forecast Surf sales based on sales growth, disposable income, and industry C

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    of 2

    SALES FORECASTING

    SLMT3
    Group 6

    Exercise 1: MRF

    Particulars
    Sales
    Number of tyres per car
    Tyre demand for new cars
    Change every 4 years (50%)
    Number of tyres per car
    Tyre demand every 4 years
    Change of stepney every 8
    years (50%)
    Change every 6 years (50%)
    Number of tyres per car
    Tyre demand every 6 years

    Past Data
    Projections
    Year
    Year
    Year
    Year
    1
    2
    3
    4
    Year 5 Year 6 Year 7 Year 8
    2500 1500 1500 3000 25000 25000 25000 25000
    00
    00
    00
    00
    0
    0
    0
    0
    5
    5
    5
    5
    5
    5
    5
    5
    12500 12500 12500 12500
    00
    00
    00
    00
    1250
    15000 12500
    00 75000 75000
    0
    0
    4
    4
    4
    4
    4
    5000 30000 30000 60000 50000
    00
    0
    0
    0
    0
    12500
    0
    12500
    0 75000 75000
    5
    5
    5
    62500 37500 37500
    0
    0
    0
    18000
    00

    Demand for Tyres

    24250
    00

    24750
    00

    Exercise 2: Surf
    (Note: Assuming product to be detergent)

    Quantitative Data:

    Size of detergent category in India, growth prospects, CAGR


    Current market share of Surf
    Past sales data showing customer preference for branded versus
    non-branded detergent
    Disposable income of the target segment, price elasticity
    Financial ratios indicating monetary health of the brand

    Other Information:

    25000
    00

    Companys future plans and strategies to enhance product features,


    introduce new variants and expand into new markets
    Macro-economic variables such as GDP, inflation, liquidity, trade
    Extent of import and export of detergent internationally
    Growth prospects of alternatives such soap
    Existing competition from other detergents
    Customer perception and satisfaction surveys

    Assumptions:

    Detergent is an essential and customers cannot afford to be too


    price sensitive
    Setting up a multi-regression model, making assumptions as to the
    independent variables.
    Surf Sales = B0 + B1 (Sales growth) + B2 (Disposable income) + B3
    (CAGR of Toiletries Industry) + u
    Where B0 is the intercept, and beta measures the impact of change
    caused by the independent variable on sales of Surf
    Employing multicollinearity tests, we can find out which of the
    variables is most statistically significant in influencing Surf sales.
    This can be used to forecast sales with better accuracy.

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