Student Discussion Sheet - Week 4 - PM

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GEK1900/GEH1049PublicHealthinActionLecture_2 (PM)

BehavioralEconomics

QuestionTime!

2September2015

Type2diabetesratesareincreasingsteadilyinSingapore(asyouvelearnedinpriorlectures).
Inthisexercise,wewilltrytoconsiderhowbehavioraleconomicstheoriespresentedinthe
lectureandreadingscouldhelpMOHnudgeSingaporeanstowardshealthierchoicesabout
diet,exercise,diabetesscreeningandmanagement(whichwillultimatelyprevent
developmentofdiabetesandrelatedhealthcarecosts).

Part1:ComeupwithoneortworeasonsthatmightexplainwhyinthecontextofSingapore
peoplefailtocomplywiththesebehaviorseventhoughtheyknowbetter.Listthespecific
biases(e.g.inconsistenttimepreferences,lackofsaliency,socialincentives)atwork.

Prevention:EatingAHealthyDietandgettingRegularExercise
Diagnosis:GoingForDiabetesScreening
Management:ComplyingwithLifestyleGuidelines(fingerpricktesting,takingregular
medicationandeatingaproperdiet)

Part2:Now,inyourgroups,discussandproposeanewinterventionthatmightimprove
behaviorinoneormoreoftheseareas.YoumayusetheEASTframeworktoguideyour
thinkingoryoucanuseyourownframework.

Theinterventioncanbeanewideaoritcanproposeimprovementstoexistingcampaigns
suchasHPBsMillionKiloChallenge.
Inyourwriteup(500words)

Explainwhyyouselectedthearea(prevention,diagnosisandmanagement)for
interventionsinPart2andtheproblemsandreasonsthatyouwilladdress
Describeyourgroupsproposedintervention(s)
Explaincarefullyyourrationaleforwhyyouthinkitmightwork.

Groupreportreminders:
DONTPLAGIARIZE(noresearchisneeded,butusequotationmarksandciteifyou
dousesources)
Pleaseusefilename:GROUP#_Week4andonlysubmit1file/group
Turnyourreportinbeforetheworkbinclosesorlosepoints
ExamplesofsomeofthetopreportsfromeachweekarepostedtoIVLEwithour
comments

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