SAKHI VYAS

sakhi.vyas@gmail.com
269.377.4390
Professional Experiences
Study Abroad Specialist
Western Michigan University
March 2013 Present

Manage approximately 35 programs for study abroad; actively advising ~380 students/year

Create budgets to include program fees and research non-billable expenses for student planning

Maintain StudioAbroad web program content. Assist with technology training for faculty members

Guide faculty and colleges/departments with procedures on new program development

Develop innovative strategies for outreach and program marketing, especially for new programs

Serve as liaison for the College of Arts & Sciences and College of Fine Arts

Collaborate with Registrar, Financial Aid, University Relations, Academic Departments, and Student Services Offices

Maintain flexibility with cross-cultural communication and negotiations across various languages
Fall Organizing Fellow
Organizing for America

Managed volunteers in Central Kalamazoo

August - November 2012

Recruited and trained volunteers on phonebanking, canvassing, voter registration, and data entry
Collaborated with the Kalamazoo County Democratic Party
Directed a Staging Location (precinct headquarters) on election weekend

Sales Manager
GreenLiving Project/GLP Films
August 2012 March 2013

Created marketing materials for the sales team and worked successfully in a virtual office setting

Prospected new clients and sponsors for the growing film business

Developed sponsorships for GreenLivingProjects educational film projects

Sales Coordinator
AFAR Media
August 2010 August 2012

Managed 30-40 advertising clients for AFAR magazine's Global Marketplace Exchange department

Developed an extensive database of prospective partners

Consistently overdelivered on bi-monthly revenue goals by ~35%

Represented AFAR at various tourism industry expos and fairs

Spearheaded the creation of advertising affiliate programs and digital joint promotions
Marketing and Outreach Coordinator

Self-Employed Womens Association

August 2008 March 2009
Center for MicroFinance
Developed the foundations of a marketing department in an NGO setting; wrote a preliminary marketing plan
Collaborated with designers to develop print collateral, translation of all media, and establish a consistent voice
Established sales reports and a distribution strategy for print or guerilla promotions
Organized on-site logistics for a study on slum-level financial literacy
Moderated focus groups, conducted interviews, conducted & translated surveys
Learned statistical analysis (using STATA software) and best practices for qualitative reporting
Gained experience with international non-government and community organizations

Education
Masters Degree: Management
Specialty: Marketing Communication

IE Business School
Madrid, Spain

2009 2010

BA: International Studies

Minors: Chinese; International Commerce

Kalamazoo College
Kalamazoo, MI

2004 - 2008

Senior Thesis (Anthropology): Immigration, Remittances, and Global Movement

6 month study abroad in Beijing, China; on-site research on Chinese migration policy
3 week scholarship program to Japan

Languages

Spanish fluent

Chinese (Mandarin) intermediate

Hindi advanced

Gujarati advanced

SAKHI VYAS
sakhi.vyas@gmail.com
269.377.4390
Communication and Public Speaking

Western Michigan University

2015, successful poster proposal for NAFSA Diversity presentation

2014, presented research on Data-Driven Marketing & Program Development for Study Abroad at the MAIE
(Michigan Association of International Educators) conference

2013-present, ongoing campus-wide classroom presentations, Admissions events, and departmental panels
AFAR Media - Company representative

2012, Adventure Travel Expo, presenter in World Stage speaker series

2011, Adventure Travel Expo, exhibit presenter

2011, Adventure Travel Trade Association; manager of the Networking Exchange day and conference delegate
Kalamazoo College Representative

2008-present: Alumni Volunteer with Kalamazoo College Admissions

2008, student speaker at Health Guilds after Unite for Sight Development Conference

2006, College delegate at the Great Lakes College Association, Women's Leadership Conference

2006, Recipient of the YWCA Young Women of Achievement Award

Continuing Education & Training

2015, Adobe Creative Suite course at WMU

2013, TerraDotta Software Conference Delegate

2012, Certified ESL Instructor through Oxford Seminars

2011, AFAR Media Sales Training

Leadership, Volunteer work, and other Civic Engagement

2015, Raise Your Voice committee member for lecture series

2014-2015, Participant in Women in Higher Education Learning Community

2013-present, Mentor with Big Brothers Big Sisters of Southwest Michigan

2013-2014, Campaign Meet & Greet Coordinator, Sean McCann for State Senate

Fall 2012, Organizing Fellow with Organizing for America

2010-2012, Volunteer with Hot Bread Kitchen, weekend farmer's market in New York City

2009-2010, Ethics Committee, Instituto de Empresa

2005-2006, Civic Engagement Scholar with Lincoln Elem/Kalamazoo College Service Learning

2005, Fall Community Organizer in Kalamazoo's Building Blocks Practicum

Media

2013-2015, Supervisor for WMU Study Abroad's social media presence

2013, Developed logo, design, and marketing materials for the Study Abroad Fair theme: Where are you going?
2010-2012, Manager of AFAR Media's social media presence
2008-2010, Freelance writer for LuxEsto alumni magazine and BeLight e-zine
2007-2008, Layout Editor for "Passage" - Kalamazoo College study abroad publication
2003-2004, Kalamazoo Gazette Young Editorial Staff, contributing student editor

Technical

All Microsoft Office

Basics of Adobe Illustrator, Photoshop, InDesign

Basics of wordpress

StudiosAbroad (terradotta applicant management software)

University BANNER system

VoteBuilder/VAN

Salesforce and other CRM tools

SPSS, basic STATA