Understanding Human Behavior

Paper: BBA-201
Time: 3 Hours

Max Marks: 90

NOTE: Attempt 5 questions in all, all question carry equal marks. Question No. 1
is compulsory.
1. Discuss the following:-

2.

i) Behavior Approach
ii) Personality Traits
iii) Learning
iv) Assumptions of theory 'X'
v) Reinforcement Schedules
vi) Causes of forgetting
Define nature of Human Behavior and critically evaluate psychoanalytic

3.

Approach.
What do you mean by Personality? Explain Social-Learning theory of

4.

personality.
Define nature and meaning of emotions and explain any 1 theory of

5.
6.

emotions.
Critically evaluate Maslow's needs hierarchy theory of Motivation.
Discuss the process of perception and define the relationship ranging from

7.
8.

attention and perception.

What do you mean by conditioning? Explain steps in classical Conditioning.
What do you mean by Memory? Explain short term and long term Memory
and also bring Out Factors affecting memory.

UNDERSTANDING HUMAN BEHAVIOUR

Paper-BBA-201
Time allowed: 3 hours
marks: 80

Maximum

NOTE: Attempt 5 questions in all, all question carry equal marks. Question No. 1
is compulsory.
1. Explain the following:
(a) Social learning theory.
(b) Nature of emotions.
(c) Y Theory, its assumptions and implications.
(d) Attention and perception.
(e) Long term memory.
(f) Factors affecting Perception.
2. Describe Cognitive Approach and critically evaluate it to understand Human
behavior.
3. Describe nature and meaning of Human behavior and discuss behavioral
approach and highlight its significance.
4. Explain meaning and nature of motivation and discuss two factor theory of
motivation.
5. Describe meaning of perception and discuss laws of perceptual organization.
6. What do you mean by operant conditioning? Describe its process with the
help of reinforcement contingents.
7. What do you mean by forgetting? Discuss factors affecting forgetting.
8. Describe the meaning and nature of learning and bring out factors affecting
process.