Relating Maslow’s Theory of Motivation

(Kiehl’s Ultra Facial Cream)

Prepared By: Vickie S. Benedicto

January 30, 2010
Strategic Planning
KIEHL’S ULTRA FACIAL CREAM

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Kiehl’s Marketing Strategy

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MASLOW’S THEORY OF MOTIVATION

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 How will Kiehl’s ultra facial cream help me?

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 How will Kiehl’s ultra facial cream impact my
personal safety?

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How will Kiehl’s ultra facial cream positively impact
my standing in society? In my social circle?
Access to different social circles?

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 How will Kiehl’s ultra facial cream positively
impact on how I think about myself?

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Will Kiehl’s ultra facial cream have an impact on
my personal sense of fulfilment?

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 Thank you!!!

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