Determine Objectives

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Toyota

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Determine Objectives

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SakanPunyanon

Toyota

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Determine Objective ()

Category Needs ()

Category

Palette Package Banana Boat

Brand Awareness ()

Banana Boat

Palette
Package (Brand recall)
Package (Brand
recognition)
Brand Attitude ()

Banana Boat

LA galaxy Landon Donovan
(The Skin Cancer Foundation)

Brand Purchase Intention (

20-50% Boot
Watson Banana Boat Supermarket

Campaign
Banana Boat

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