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  • The Menu

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    The document discusses the key elements of an effective restaurant menu, including descriptions, layout, and pricing. It notes that a menu is a list of dishes and drinks that informs customers and markets the restaurant's style. There are three main parts to a menu: descriptions of dishes that are short, simple, and enticing; layout and design that matches the restaurant's concept, location, and theme; and pricing that balances costs, revenues, quality, and customer satisfaction. The document provides examples of menus from different types of restaurants to illustrate these elements.

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    the menu

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    The document discusses the key elements of an effective restaurant menu, including descriptions, layout, and pricing. It notes that a menu is a list of dishes and drinks that informs customers and markets the restaurant's style. There are three main parts to a menu: descriptions of dishes that are short, simple, and enticing; layout and design that matches the restaurant's concept, location, and theme; and pricing that balances costs, revenues, quality, and customer satisfaction. The document provides examples of menus from different types of restaurants to illustrate these elements.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    187 views14 pages

    The Menu

    Uploaded by

    api-296734511
    The document discusses the key elements of an effective restaurant menu, including descriptions, layout, and pricing. It notes that a menu is a list of dishes and drinks that informs customers and markets the restaurant's style. There are three main parts to a menu: descriptions of dishes that are short, simple, and enticing; layout and design that matches the restaurant's concept, location, and theme; and pricing that balances costs, revenues, quality, and customer satisfaction. The document provides examples of menus from different types of restaurants to illustrate these elements.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    of 14

    (Slides by Prof.ssa Tiziana S.I.

    Sciuto)

    A restaurant MENU is...


    the list of dishes and drinks
    offered to the customers, with
    prices;
    used to inform and sell;
    a reflection of the restaurant
    style and concept;
    an important marketing tool,
    that should be carefully
    planned and compiled.
    (Slides by Prof.ssa Tiziana S.I. Sciuto)

    There are THREE main PARTS


    of a restaurant MENU:
    1. the DESCRIPTIONS;
    2. the LAYOUT;
    3. the PRICING.

    (Slides by Prof.ssa Tiziana S.I. Sciuto)

    1. The DESCRIPTIONS of the DISHES are...

    ...short (brief to read)...


    ...simple (easy to understand)...
    ...enticing (to attract attention).

    (Slides by Prof.ssa Tiziana S.I. Sciuto)

    2. The Restaurant Menu LAYOUT (or DESIGN)...


    ...WHETHER formal, casual or playful,
    should MATCH the Restaurant:
    concept
    location
    theme
    (Slides by Prof.ssa Tiziana S.I. Sciuto)

    3. The Restaurant Menu PRICING...


    ...MUST BALANCE:

    the food production COSTS;


    the REVENUES (= entrate)
    the product QUALITY
    and the customers SATISFACTION.
    (Slides by Prof.ssa Tiziana S.I. Sciuto)

    Answer:
    1. What is a Menu?
    2. What does a Menu reflect about a
    Restaurant?
    3. Why does a Restaurant Menu has to be
    carefully planned and compiled?
    4. What are the main parts of a Menu?
    5. How should the descriptions be like?
    6. What is the Rule of Thumb for the Menu
    Layout/Design?
    7. Why is the pricing so important for a
    Restaurant?
    (Slides by Prof.ssa Tiziana S.I. Sciuto)

    (Slides by Prof.ssa Tiziana S.I. Sciuto)

    French Bistro
    Menu
    Saumon fum
    Fois Gras du Canard
    Filet Mignon la Normande
    Coq au Vin
    Parmentier du Canard
    Dessert
    Gateaux au Noix
    Crme Bule
    Fromage

    (Slides by Prof.ssa Tiziana S.I. Sciuto)

    Mexican Appetizers
    Choriqueso ................................... $6.95
    Chicken Wings .............................. $7.99
    Stuffed Jalapeos ......................... $4.99
    Cheese Dip ................................... $4.99
    Guacamole Dip ............................. $4.99
    Nachos-Carne Asada (steak) ......... $9.99
    Nachos de Pollo (chicken) ............. $7.99
    Nachos de Frijoles (beans) ............ $6.50

    Sopa de Camarn (shrimp) ......... $11.99


    Sopa de Tortilla ............................. $4.99
    Charro Beans ................................ $2.25

    Taco Salad .................................... $4.99


    (Slides by Prof.ssa Tiziana S.I. Sciuto)

    (Slides by Prof.ssa Tiziana S.I. Sciuto)

    (Slides by Prof.ssa Tiziana S.I. Sciuto)

    Come & Enjoy


    Mc Donalds Delicious
    Hot & Fresh Food
    Big Mac
    Grilled Chicken Ranch Sandwich
    Angus, Bacon & Cheese Wrap
    Spicy Chicken Mc Bites
    Mc Caf, Shakes & Beverages

    (Slides by Prof.ssa Tiziana S.I. Sciuto)

    Come & Enjoy


    Mc Donalds Delicious
    Hot & Fresh Food
    Big Mac
    Grilled Chicken Ranch Sandwich
    Angus, Bacon & Cheese Wrap
    Spicy Chicken Mc Bites
    Mc Caf, Shakes & Beverages

    (Slides by Prof.ssa Tiziana S.I. Sciuto)

    The font
    (too elegant)

    The colours
    (too formal)

    No prices
    (essential information
    for the customer)

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