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  • Life Is For Sharing.: (Competition Hits Deutsche Telekom)

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    Deutsche Telekom is a German telecommunications company that was formerly a state-owned monopoly until its privatization in 1995. It has over 151 million mobile customers and 32 million fixed-line customers across its operations in 50 countries. While Deutsche Telekom has strengths in its established European business and growing customer base, it faces challenges from intense competition in both its core fixed-line and wireless markets, as well as a large debt burden.

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    Deutsche Telekom is a German telecommunications company that was formerly a state-owned monopoly until its privatization in 1995. It has over 151 million mobile customers and 32 million fixed-line customers across its operations in 50 countries. While Deutsche Telekom has strengths in its established European business and growing customer base, it faces challenges from intense competition in both its core fixed-line and wireless markets, as well as a large debt burden.

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    15 views14 pages

    Life Is For Sharing.: (Competition Hits Deutsche Telekom)

    Uploaded by

    mohit
    Deutsche Telekom is a German telecommunications company that was formerly a state-owned monopoly until its privatization in 1995. It has over 151 million mobile customers and 32 million fixed-line customers across its operations in 50 countries. While Deutsche Telekom has strengths in its established European business and growing customer base, it faces challenges from intense competition in both its core fixed-line and wireless markets, as well as a large debt burden.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    of 14

    LIFE IS FOR SHARING.

    Competition Hits Deutsche Teleko

    Deutsche Telekom,
    aGermantelecommunicationscompany .
    formed as the formerstate ownedmonopolyDeutsche
    Bundespostwas privatized
    Deutsche Telekom was the monopoly ISP for theGerman
    Internetuntil its privatization in 1995
    German government still holds a 15% stake in company
    stock directly, and another 17% through the government
    bank KFW.

    Four Pillars

    Deutsche
    Telekom
    (Facts & Figures)
    Customers :
    > 151 m mobile customers
    > 32 m fixed-line customers
    > 17 m broadband customers
    Markets:

    Telekom in figures:
    Revenue 62.7 bn
    Among the Top100
    companies (#89,
    Fortune500 list)
    Employees:

    Presence in 50 countries
    Employees
    Germany, Europe, USA: with own
    worldwide: 2,28,000
    infrastructure
    9,300 trainees

    Strengths :
    Established Business in Europe
    Geographically Diverse Business
    Technology
    Brand Name
    Steadily growing customer base

    Weaknesses :
    Lack of Emerging Market exposure
    High Debt Burden

    Where do you think DTs best


    opportunities lie for future profitability?

    IP TV Service
    IP Telephony
    Optical Fibre/VDSL
    Communication
    Services
    Entertainment

    IT Businesses with
    platform based IT
    products

    Network Service
    Connected Home
    Machine to Machine
    Communication
    Partner for Business
    Customers
    Internet Partnerships

    Challenges faced
    Intense competition in its core fixedline business
    Intense competition in the growing
    wireless market
    Massive debt

    Is there anything Deutsche Telekom


    can do to prevent further erosion of
    its position?

    Aggressive pricing in fixed-line


    business
    Strengthen position in the broadband
    market and the growing demand for
    its DSL products in terms of
    improving the quality of customer
    service.
    Customer-oriented strategy, with
    more competitive product offers and
    services tailored to customers'
    needs, backed by top network quality
    and improved efficiency

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