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  • Ontella Case Study

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    Brian Al Afwan
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    The document lists various survey questions and the responses they received. It indicates which survey questions are most relevant for determining customer needs for Ontela, calculating buying power, and showing internet usage levels. It also links various survey responses to customer clusters and their likelihood to adopt new technologies or value digital photos. The main selling point of PicDeck is identified as making it easy to transfer pictures from mobile devices to network locations.

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    marketing

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    ontella case study

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    The document lists various survey questions and the responses they received. It indicates which survey questions are most relevant for determining customer needs for Ontela, calculating buying power, and showing internet usage levels. It also links various survey responses to customer clusters and their likelihood to adopt new technologies or value digital photos. The main selling point of PicDeck is identified as making it easy to transfer pictures from mobile devices to network locations.

    Copyright:

    © All Rights Reserved
    Download as RTF, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as rtf, pdf, or txt
    331 views1 page

    Ontella Case Study

    Uploaded by

    Brian Al Afwan
    The document lists various survey questions and the responses they received. It indicates which survey questions are most relevant for determining customer needs for Ontela, calculating buying power, and showing internet usage levels. It also links various survey responses to customer clusters and their likelihood to adopt new technologies or value digital photos. The main selling point of PicDeck is identified as making it easy to transfer pictures from mobile devices to network locations.

    Copyright:

    © All Rights Reserved
    Download as RTF, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as rtf, pdf, or txt
    of 1

    Which question(s) indicates the needs for Ontela?

    q12,13 (65)
    1,2,4,6,8 (65)
    3,5,7,9,10,11 (65)
    q13
    2,4,6,7,8,9,10 nnn
    1,2,4,6,10

    photo cluster lover?


    (65)

    q6,8,9,11
    q3,5,6,8,9 (65)
    q12,13 (65)
    q3,5,6,7,8,9
    q13

    Which question(s) could be used to calculate the Buying Power? 1 jawaban


    q13
    Which question(s) shows the Level of Internet Use?

    z6

    Which cluster who are most likely to want convergence between phone and
    camera? 1
    Which cluster didnt care about the convergence of phone and camera?
    6
    Which cluster that is most likely to adopt a new technology?
    3
    Which cluster is the least likely to be Early Adopters?
    2
    Which cluster place the lowest value for digital photo?
    5
    65/70

    What is the main (main means only one) selling point of PicDeck?
    easy to transfer of pictures from mobile devices to any network location

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